July 13, 2021
The Verticals: Telecom
How Brands Can Stay Connected with Consumers
Location: Zoom Webinar; Time: 12:00-1:00pm
Digital transformation is accelerating rapidly within the Telecom industry which driven by 5G advancements and increased media consumption by consumers. Increased accessibility, connectivity, and speed provide new opportunities for brands to connect with consumers.
As digital media consumption increases so does digital ad spend. Telecom advertising spend globally rose from $17.8 billion in 2020 to $18.7 billion in 2021, and predictions are showing a pre-pandemic level of $19.5 billion in 2022.
During this event, we will provide insights and discuss which media tactics brands plan to implement to stay connected with their mobile-first consumers. We will also showcase how mobile user behavior has evolved in 2021 by carrier, and we will share which Telecom trends marketers should be aware of.
Featuring:
Speakers
Alex Florio, Sales Director, Ogury
Lisa Pickles, Senior Director, Media, Comcast/Xfinity
Lisa Pickles is Senior Director of Media Strategy and Planning for Xfinity Consumer Services. In this role, she is responsible for driving the strategic vision for Xfinity Mobile, Xfinity Home, and Flex media. Lisa leads a team that oversees all media strategy, planning, buying, and implementation for Corporate, Division, and Regional media initiatives. Additionally, she collaborates across multiple teams to lead agency management and all facets of media operations.
Lisa also leads Comcast’s Olympics partnership with NBC. This partnership has led to many innovative and first-to-market media strategies such as major athlete integrations and dynamic linear media placements.
In previous roles: Lisa helped launch Internet Essentials, which has connected over 10 million people from low-income families to low-cost, high-speed Internet at home in the past 10 years; she was responsible for integrated media strategies to drive Hispanic and African American efforts; and re-launched Comcast Business media.
Lisa is a member of the Multiple Sclerosis Society of Southeastern Pennsylvania; she also supports the J. Wood Platt Caddie Scholarship. She lives in Philadelphia with her husband, Andrew and as an alumna of the University of Alabama is a devoted Alabama football fan (Roll Tide!).
RegisterThe Verticals: Telecom
How Brands Can Stay Connected with Consumers
Register here:https://us02web.zoom.us/webinar/register/WN__9vafjjiT0m59uz0lbiSUw Insights Deck