Out Of Home Now: 2024

Ticket Pricing

Member: $2,500
Non-member: $3,500 (this rate includes one-year, Bronze-Level Corporate Membership to The AD Club benefits for first-time members only)

Member: $250
Non-member: $350 (this rate includes one-year, Individual Corporate Membership to The AD Club for first-time members only)

Contact tara@theadvertisingclub.org for any questions about additional

OOH: NOW – Breaking The Echo Chamber

8:30 REGISTRATION OPENS/ NETWORKING/ BREAKFAST
9:00 CONFERENCE WELCOME & STATE OF THE INDUSTRY
- Gina Grillo, President & CEO, The AD Club of New York
- Ryan Laul, CEO, Talon & AD Club Board Member
9:10 DEVELOPMENT, INVESTMENT & ADVOCACY
- Featuring: Darren Glatt, Partner and Head of Infrastructure Investing, Searchlight
- Q&A With: Ryan Laul, CEO, Talon & AD Club Board Member
9:30 THE CREATIVE CANVAS – IMPACT THROUGH INNOVATION
- Moderated by: Mendi Robinson, VP Creative, Lamar
- Featuring: Jarek Carethers, Creative Innovation Lead, Tik Tok
- Rob Jackson, Founder, Principal, and Executive Creative Director, ECP
- Jamie Robinson, Co-Founder and Chief Creative Officer, Joan Creative
- James Rowe, Managing Director, adam&eveDDB
9:50 THE POWER OF OOH IN HEALTH INFLUENCE WITH OURA AND RO
- Featuring: Will Flaherty, SVP of Growth, RO
- Meghan Reynolds, Senior Director of Growth and Media, Oura
- Moderated by: Brian Rappaport, Founder/CEO, Quan

10:15 COFFEE BREAK
10:45 A CLIENT SPOTLIGHT WITH META
- Moderated by: Christina Radigan, SVP, Strategic Research, Insights and Analytics, Outfront
- Featuring: Christine Lustig, Global Media Investment Lead, Meta
11:00 A CONVERSATION WITH MICHAEL E. KASSAN
- Featuring: Michael E. Kassan, Founder, 3C Ventures
- Q&A With Dave Yacullo, Chairman, Outdoor Solutions
11:20 SETTING A NEW STANDARD – REDEFINING HOW BRANDS ENGAGE WITH AUDIENCES
- Moderated by: Kenetta Bailey, SVP of Marketing, Clear Channel Outdoor
- Featuring: Cheryl Guerin, EVP, North America Marketing & Communications, Mastercard
- Larisa Johnson, Vice President of Marketing, NBA
11:45 2024 OAAA MEDIA AWARDS & BRAND CASE STUDY
- Presented by: Anna Bager, President & CEO, OAAA
- Jeff Jan, EVP, Strategy & Growth, OAAA
12:15 CLOSING REMARKS & A LOOK FORWARD