Blogs

Icon — Sofia Hernandez Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she leads brands in harnessing the power of TikTok to authentically participate in culture and drive results for their businesses. Sofia has 18+ years of experience leading marketing campaigns for global brands like P&G, J&J, Netflix and Spotify. She…

DigiAsia 2024 in Taipei brought together tech giants, media and creative agency conglomerates, academia, and Asian companies with AI expertise to showcase the latest developments in generative AI (Gen AI) research and application. The event highlighted case studies on using AI in creative campaigns, across the marketing ecosystem, to solve business problems, and in various…

Icon — Iván Adaime Iván Adaime is the President of Impremedia at My Code, the leading Hispanic news and lifestyle media company in the United States. Impremedia’s portfolio includes some of the most prestigious Spanish-language media outlets in the country, such as La Opinión, El Diario de NY, and La Raza. Iván joined the company…

Rockstar — Rose Lugo Meet Rose Lugo, a dynamic force in HR leadership, boasting over 15 years experience as an Executive HR Business Partner for global powerhouses. This bilingual dynamo is redefining strategic coaching in the ever-evolving media industry. With expertise in leadership development, emotional intelligence and culture renovation, Rose drives inclusivity through innovation at…

Innovator — Pedro L. Rodriguez Pedro L. Rodriguez is the Senior Vice President, Business Growth & Transformation at Horizon Media Inc. and Head of Chapter & Verse, the agency’s division focused on Web3 solutions (including Metaverse and Artificial Intelligence). He is responsible for the strategic development of plans and programs for growing digital business at…

Rockstar — Karina Dobarro Karina Dobarro joined Horizon in 2014 to launch the multicultural practice. She leverages her extensive knowledge of the U.S. multicultural market to develop inclusive marketing strategies for Horizon clients. In addition, as Horizon’s international lead and member of Local Planet, the only independent media agency network in the world, she is…

Icon — Fernando Romero Fernando Romero is Senior Vice President of U.S. Digital Advertising Sales at TelevisaUnivision, the world’s leading Spanish-language media and content company. In this role, Romero leads national advertising sales revenue for the company’s digital, streaming, branded social, experiential and digital audio properties, including Uforia, the largest Spanish-language audio platform in the…

Innovator — Enrique Arbelaez   Enrique Arbelaez is a visionary in marketing and cultural intelligence, driven by a passion to empower diverse voices and create lasting impact. Hailing from a small town in Colombia, Enrique’s journey to becoming a leader in the U.S. marketing world is marked by resilience and purpose.  He co-founded CIEN+, Human…

Icon – Andrea Diquez Andrea Diquez is the Global CEO of GUT. As an Executive Leader, she is known for building iconic brands, driving organizational transformation and delivering high impact results. Since she was appointed Global CEO of GUT in 2022, the agency was honored as the #10 Ad Age A-list Agency in 2023, Adweek’s…