News
Embracing Work During Covid-19: Aura Koljonen, Director of Media Operations, Broadsign
As everyone is navigating and adapting to this new normal in light of Covid-19, we asked our members how they’re managing work and life during these tough times. Here’s what Aura Koljonen, Director of Media Operations of Broadsign shared: How are you keeping yourself/your teams motivated? Although some team members at Broadsign were already working…
Read MoreConversations With….Sophie Kelly, Diageo
Sophie Kelly, SVP, NA Whiskey Portfolio, Diageo Join us bi-weekly from 12:00PM – 12:45PM (EST) as Ad Club Board President Lee Nadler hosts one-on-one conversations with marketing leaders on how their business and lives are changing during this unprecedented time. Last week’s conversation was with Sophie Kelly, SVP NA Whiskey Portfolio, Diageo.
Read MoreInternational Women's Day: Cheryl Overton Chief Experience Officer of Cheryl Overton Communications LLC
In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Cheryl Overton, Chief Experience Officer of Cheryl Overton Communications LLC shared: The media often highlights the negative, honing in on the lack of equality in the workplace, but what’s something that you think proves…
Read MoreCelebrating International Women's Day with Cathy Oh: Global Head of Marketing & Analytics, Samsung Ads
In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Cathy Oh: Global Head of Marketing & Analytics, Samsung Ads had to share: What additional steps do you think the advertising industry needs to make in order to achieve gender equality? For any industry…
Read MoreConversations With…Cheryl Guerin, Mastercard
Cheryl Guerin, EVP, NA Marketing & Communications, Mastercard Join us bi-weekly from 12:00PM – 12:45PM (EST) as Ad Club Board President Lee Nadler hosts one-on-one conversations with marketing leaders on how their business and lives are changing during this unprecedented time. Last week’s conversation was with Cheryl Guerin, EVP, NA Marketing & Communications, Mastercard.
Read MoreHow should brands be talking to consumers in the Age of COVID-19
The sudden onset of COVID-19 has posed a major question for marketers: Should marketing messages stay the same in a time when consumers’ lives have changed so drastically? With the majority of consumers working from home, isolating from friends and family and avoiding travel, many brands are reevaluating whether their traditional communications are still relevant…
Read MoreCelebrating International Women's Day with Rebecca Rinkevich: Director of Political Programs at Bully Pulpit Interactive
In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Rebecca Rinkevich, Director of Political Programs at Bully Pulpit Interactive had to share: The media often highlights the negative, honing in on the lack of equality in the workplace, but what’s something that you…
Read MoreThe i’mPART Women’s Fellowship – Apply Today!
The i’mPART Fellowship continues to thrive going into its 5th year. In 2020 our commitment to retain diverse talent and promote women into leadership positions is stronger than ever. We’ve expanded the program classes from 10 to 15 women, increased access to over 15 tent pole conferences, enhanced the PwC executive training curriculum, and stayed…
Read MoreVertical:Politics & Activism – Breaking Through the Clutter to Drive Action
Jill Siegel, VP, Business Intelligence, Xandr With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Heightened political tensions have given way to a rise in spend in the 2018 Midterm Elections, with forecasts by EMarketer predicting 2020 spend to be nearly 60% higher…
Read MoreThe Importance of Human-Centricity: Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu, Inc.
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Yasuharu Sasaki shared: What creative trends do you think you’ll see in 2020? Human-centric. Digital is everywhere, and people have got a lot of convenient tools and interesting experiences. However, they are still in…
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