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Where do you see more opportunities for disruption within your industry? Augmented Reality (AR) is rapidly becoming a powerful tool for brands to connect to consumers through mobile phone engagement and activations. Ultimately personalized AR advertising will be delivered to consumers with enhanced content that influences brand purchasing decisions instantly. Vertical markets with immediate call…

Where do you see more opportunities for disruption within your industry? Advances in measurement that will allow brands to optimize campaigns based on clicks or sales offer the biggest opportunity for disruption. AI and deep learning technology are already improving the value that brands can expect from influencer marketing. This year, we will see a…

Where do you see more opportunities for disruption within your industry? The largest opportunity for disruption in the advertising industry lies in voice. As adoption of voice continues its meteoric rise and Amazon and Google usher us into this “age of assistance,” media agencies, creative agencies and consultancies are scrambling to provide voice strategy as…

Where do you see more opportunities for disruption within your industry? For the last decade, disruption in the advertising and marketing world has meant technology-enabled efficiency. It’s been about faster and cheaper distribution, production, and deployment of data – the frames and pipes through which content flows. That disruption is largely complete. Now it’s time…

Where do you see more opportunities for disruption within your industry? There is a real shift in the industry to connect historically siloed marketing activities – specifically in digital and television.  New platforms like addressable and connected television are creating opportunities that often require separate teams to collaborate together in a much more integrated way.…

Where do you see more opportunities for disruption within your industry? The biggest opportunity for disruption within our industry is in the agency business model. The current FTE (Full-Time Equivalent) based, procurement-driven process means that agencies are commoditized. This is leading to a slippery slope race to the bottom that will only hurt client creativity…

Where do you see more opportunities for disruption within your industry? I think we’re still in early innings for Direct-to-Consumer (DTC). The space is evolving and organizations are getting smarter. More focus on profitability. More focus on solving big problems in consumers’ lives with great product – the combination that frees up the kind of…