News

What are the major takeaways? What did you learn? Advanced TV is hotter than ever. In addition to embracing existing opportunities, buyers are looking for more ways to make their TV investment work harder. We’re also continuing to see a blurring of the lines between Linear or Broadcast TV and OTT, particularly as the Streaming…

What are the major takeaways? What did you learn? While most of the headlines coming out of CES 2020 were about air taxis, fold-able phones and high-speed toothbrushes, being there on the ground, I was more interested in the larger takeaways than companies trying to push a single product. There’s more value in the concepts…

What accomplishment from the past year was the most profound (either for you or the industry at large)? Experience is now the core of marketing conversation. Past Cannes winners — MSFT Billboard, Fearless Girl, and Nike Church — are a testament to that. As confirmed through the launches of our WE KNOW Experiences 2.0 research this year…

Hilary Fischer-Groban, Brand Director, Thinx Inc. 1.  As Out-of-Home continues to evolve, combining the art and science of technology, how should both the buy and sell sides be framing themselves for this new era of OOH transaction? We are continuously evolving our approach to OOH to perform in line with the rest of our digital…

Samantha Brault | DECEMBER 10, 2019 MONTREAL, CANADA and SYDNEY, AUSTRALIA — December 11, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP). The partnership will greatly expand Lemma’s DOOH screen inventory while enabling Broadsign’s global network of programmatically-enabled publishers to reach new…

Brian Rappaport, CEO, Quan Media Group As out-of-home continues to evolve, combining the art and science of technology, how should both the buy and sell sides should be framing themselves for this new era of OOH transaction? I think it’s important that both sides work together focusing on how OOH growth is real, that brands…

BRAVE BRANDS 2019 Monday, September 23, 2019 Location: The Rainbow Room CHECK OUT MORE PHOTOS HERE Sizzle Reel [vimeo 363922121 w=640 h=360] Thought Leadership Interview [vimeo 363922312 w=640 h=360] The AD Club of NY and The International ANDY Awards kicked off Advertising Week with an annual event that honors the bravest international brand and agency collaborations…

How do you stay brave at work and in life?  When it comes to being brave at work, I like to subscribe to Grace Hopper’s quote. “It is easier to ask forgiveness than it is to get permission.” Any time you want to challenge the status quo, push a new initiative, or carve your own…