Member Insights
5th Edition: Trends in Marketing Communications Law
Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group 5th Edition of Trends in Marketing Communications Law, is here. 2018 Trends in Marketing Communications Law The publication identifies and explains 20 of the top trends impacting the marketing communications industry and offers practical advice to help marketers and agencies understand these recent developments and consider the…
Read MoreWith GDPR Deadline Looming, Ad Tech Community Races to Find Solutions
By: Richard S. Eisert, Gary A. Kibel and Justin Lee With just days remaining before the European Union’s (EU) General Data Protection Regulation (GDPR) takes effect, ad tech companies are racing to find compliance solutions. By way of background, the primary goal of the GDPR is to give individuals in the EU more control over…
Read Moregyro & The AD Club Win ACE Awards for Corporate Identity
In August of 2017 The ADVERTISING Club unveiled its new brand identity as part of a property overhaul. gyro, the world’s first full-service, global creative B2B powerhouse and Corporate Member led the rebrand process from start to finish. The AD Club of NY is one of the only industry associations whose member base reflects all areas…
Read MoreThis year’s theme at The ANDYs: humanity (and other takeaways from the jury room)
If you’re anything like us, you’ve raised many an eyebrow at award show winners. You’ve wondered “Why did that piece win?”, “Why not that other piece?”, or simply, “What were they thinking?” Well, ladies and gents, believe it or not, we finally got some answers to those burning questions. This year, the Andy Awards…
Read MoreNCAA Obtains Injunction Over "March Madness" and "Final Four" Trademarks
By: Brooke Erdos Singer, Partner Advertising, Marketing & Promotions Louis DiLorenzo, Associate Advertising, Marketing & Promotions The U.S. District Court for the Southern District of Indiana sided with the National Collegiate Athletic Association (NCAA) and awarded a permanent injunction against game developer Kizzang Inc. (Kizzang) over a mobile and online game that infringed the NCAA’s…
Read MoreWith GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution
By Richard S. Eisert, Gary A. Kibel and Justin Lee With just weeks remaining before the European Union’s General Data Protection Regulation (GDPR) becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an OpenRTB GDPR Advisory explaining how a collaborative information sharing process may help ad tech companies comply with the…
Read MoreLucy Markowitz | Vistar Media, Director of Sales| Location Data Moving the Needle in Digital Out-of-Home
Brands today are eager for better ways to reach specific audiences out in the real world, and location data is playing a critical role in the rise of targeted, measurable digital out-of-home campaigns. But even still, many in our industry are only thinking about location data in a limited capacity. Below, I’ve shared some thoughts…
Read MoreMarTech Series Continues To Build Momentum
Photo from Audio UX @aux_nyc The ADTHINK Series began when The ADVERTISING Club along with REDBOOKS realized the need for a no-bullshit platform to connect brands, agencies and the most promising technology Founders of Silicon Alley. In front of 200+ guests five minutes is given to each cutting-edge start-ups to pitch senior executives from brands…
Read MoreCompliance Concerns behind the Phenomenon of Cross-Device Marketing
By Vejay G. Lalla and Samantha G. Rothaus You just bought a new dress from a department store website on your laptop. Minutes later, while scrolling through your Instagram feed on your smartphone; you magically come across an ad for matching shoes from the same department store. It turns out this familiar phenomenon is the…
Read More2017 i'mPART Fellows Selected!
On Thursday, July 13, 2017 at the Harold Pratt House – during the 2nd Annual Women’s Master Class, 12 women were announced as the winners of this year’s AD Club i’mPART Fellowship Program. Here are the names of 12 lucky women whose lives and careers will be enhanced by the efforts that the AD Club will…
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