Member Insights
The Professional Journey of Jeremi Gorman, Chief Business Officer | Snap Inc.
Jeremi Gorman, Chief Business Officer, Snap Inc. If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play that best reflects your professional journey, what would that be and why? Life is a Highway by Tom Cochrane. What was the turning point, or most important moment, in your career?…
Read MoreCCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW
Written by: Richard Eisert, Gary Kibel, Vivian Byrwa and Avinoam Shefa While the California Consumer Privacy Act (CCPA) promises to bring significant change to the way some businesses collect and use personal information from consumers, the exact scope of that change remains unclear, pending further action by the California Attorney General and Legislature. However, the…
Read MoreThe California Consumer Privacy Act
Written by: Richard Eisert The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the U.S. The CCPA broadly governs how businesses doing business in California handle personal information relating to Californian residents. It grants rights…
Read More2019 Predictions from Nick Law, Chief Creative Officer | Publicis Groupe
Nick Law, Chief Creative Officer, Publicis Groupe | President, Publicis Communications This year, the biggest shift in my approach to creativity is starting with the agency model that makes the right work possible. We need to create new things so we need new capabilities. If agencies don’t learn how to incubate and stand-up new capabilities,…
Read More2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf
“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time…
Read MoreInsights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite
Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just…
Read MoreAndrew Keller on working at Meta: 'I now respect the media side more'
By Charlotte McEleny of The Drum Putting a creative mindset into a media-driven platform has created balance on both sides, says Meta global creative director Andrew Keller. Former CP&B chief exec and global creative director, Keller has been with Meta since 2016 and has since developed a compelling story around the value of communities to brands. Keller believes that…
Read MoreCalifornia Strengthens Privacy Projections with New Privacy Law
By: Richard S. Eisert, Gary A. Kibel and Vivian Wang The California legislature recently passed the California Consumer Privacy Act of 2018 (the Act), which imposes significant privacy-related obligations on entities that do business in California. The bill was passed in response to a much more stringent California ballot initiative on the condition that the…
Read MoreWhat These Ten Companies Have In Common – OATH's Brandblazer Winners
In June, Oath celebrated it’s first birthday and also announced its inaugural Brandblazers program. Ten clients were celebrated in New York featuring a fireside chat between Oath CEO Tim Armstrong and Oath Board of Advisor Zac Posen. The 2018 Brandblazer companies: Avon BANDAI NAMCO Entertainment Caltex Crowne Plaza HP HUAWEI Macy’s Pizza Hut Sun Life…
Read MoreBranded Entertainment in the Age of Ad Blockers
By Karen Kehm, Senior Director of Marketing Keeping consumers happy and engaged with your brand is no small feat in the age of ad blockers and personal data breaches like the recent Meta-Cambridge Analytica situation. The level of frustration and cynicism on the part of consumers has reached a fever pitch, and marketers are anxiously…
Read More