Member Insights
D and I initiatives with Lisa Utzschneider, Chief Executive Officer, Integral Ad Science (IAS)
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud of that your company supports? IAS is proud to make diversity and inclusion a priority. Focusing on D&I isn’t just the right thing to do, it is also the smart thing to do from a business perspective.…
Read MoreDiversity and inclusion in ad tech: Why it’s important and how to make it work?
FFrom corporate member Ivan Guzenko, CEO, SmartyAds Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? It is important to understand that workplace diversity is about understanding, accepting and valuing differences among people; it doesn’t only come down to age, gender or…
Read MoreSelling Naked; Make it Great for Mobile
Excerpt from the direct-to-consumer e-commerce guide Selling Naked: A Revolutionary Approach to Launching Your Own Brand Online. When you’re creating your digital experience, it’s tempting and natural to spend all your energy critiquing mock-ups of your site (or “wireframes,” as we call them) on desktop. Big mistake. Since most of your customers will likely engage with…
Read MoreSara Porritt, Wellness Lead, Integrated Media Planning and US Diversity and Inclusion Lead, OMD
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? OMD’s D&I initiatives actively evolve alongside the needs of our people, our culture and our industry. Our current pillars are focused on a 360 approach that addresses the full employee lifecycle from educating…
Read MoreAdvice to encourage D&I efforts at agencies and more with Wallye Holloway, Associate Managing Partner, TBWA\WH
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? Yes, at TBWA\WH we have our DiversiTeam group. Started by Karina Salinas and Olivia Nguyen, this team focuses on ensuring that our diverse group of people have a voice and feel included. Our…
Read MoreTechnology, Innovation and the New Normal with Sara DeViney, Director of Operations and Partnerships, Snowday
Are there any new policies that your company/agency has put in place to help keep employees inspired during this time? Snowday is a tight knit team built on a culture of sharing and community. As we began to work remotely along with the rest of the industry, it became increasingly important to us to remain committed to…
Read MoreTechnology, Innovation and the New Normal with Ahmad Sayar, SVP, Growth, Colossal Media
Are there any new policies that your company/agency has put in place to help keep employees inspired during this time?This is a great question. When the stay at home orders were put in place, the Colossal Media leadership team spent some time thinking about how we can continue to keep our staff inspired and motivated…
Read MoreThe Value of Independent Ad Tech After the Global Crisis
From corporate member Ivan Guzenko, CEO, SmartyAds Before COVID-19 wreaked havoc on the global economy, ad blockers, changes in privacy regulation (CCPA with GDPR), the third-party cookie shutdown and walled gardens posed the biggest challenges for the ad tech world. When the pandemic took over the world, it made these problems even more acute. In…
Read MoreThe Biggest Thank You Card We Could Find — #OpenForBusiness
by Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor From your local pharmacy to your local grocery store people working in local essential businesses have been doing their part to keep us fed and safe. As a longstanding partner to so many local communities around the nation, Clear Channel Outdoor (CCO) felt…
Read MoreTechnology, Innovation and the New Normal with Analisa Goodin, Founder and CEO, Catch&Release
Are there any new policies that your company/agency has put in place to help keep employees inspired during this time? We switched up our monthly employee newsletter to feature all the different things our employees are doing to stay active/creative/curious while sheltering-in-place. Many of our employees are talented artists and creators in their own right, so…
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