Member Insights
Equality Should Be The New Normal
From Jercole L. Govan, Founder/CEO, Govan Agency Inc., Creative Resource and Talent Management As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? I’m not sure hiring new talent should be a priority in the current climate. I believe the priority…
Read MoreState of the Industry with Talent in Mind
By Angelo Scialfa III, President, Fox Run Group As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Not sure hiring of new talent is a priority or will be a priority until there is some changes in the economic climate. …
Read MoreEverything to Know About Nike’s “You Can’t Stop Us” Film
“You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return. Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to…
Read MoreThe New Mindset of Employees, and How to Prepare For It
by Lauren Kimball, Design Director at Momentum The COVID-19 crisis has caused an extreme disruption to the personal and professional lives of employees. As a result, new employee mindsets have emerged. Older generations are feeling successful at home because of more stable home office environments, while younger generations are feeling less productive due to roommates,…
Read MoreBrand Messaging, Ad Spend and Other Practical Considerations from Shaun Brown
From Member Shaun Brown, SVP, Managing Director & NA Shopper Marketing Lead, Momentum As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Retailers should be taking cues from those who have been open and working through the…
Read MoreThe State of Retail with Work and Co Director of Strategy Dawn Moses
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Focus on ensuring that your business has a stable and efficient digital omnichannel foundation – this essential core helps capture demand and make the most of capacity when/where…
Read MoreRe-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? The world has dramatically changed over the last few months, ushering in monumental business model changes and new consumer behaviors to adapt to a dynamic environment. The one…
Read MoreReOpening and Ad Spend; What It Means For Retail and Ecommerce.
From Members Michael McIntosh II, Director, PwC and John Rolston, Director, PwC As our economy begins to reemerge, and some stores and businesses start to reopen with limited capacity, what are some tips for driving demand with controlled capacity? While in-store capacity may be restricted, consumers have already signaled their preference: They want the optimal…
Read MoreWhat do you think a brand that's paused their spend, needs to consider before restarting?
Response from Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Research shows that consumers appreciate brands that showcase their role in For some brands, instead of pausing spend, we saw them demonstrate their commitment to reassessing their strategy by pivoting their advertising messaging to highlight the company’s core values and ways they are…
Read MoreMomentum's Commitment to Inclusion; Q and A with Jennifer Frieman, Chief Talent Officer, Momentum Worldwide
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? We have been dedicated to expanding diversity and inclusion, not just by changing the tapestry of our talent pool, but by changing the landscape of the talent pipelines that feed our future. At Momentum, one of our…
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