Member Insights
2020: The Year of Disruption
From Member Troy Troutner, Regional Vice President, West Coast, Kargo Remember when the word “disruption” was primarily about tech innovations? Then a global pandemic came along, followed by a long-overdue mass movement for racial justice. Now, disruption is a constant state and it’s not just for tech. All brands have been truly challenged and pushed in…
Read MoreDisruption Across The Brand and Equity Landscape
From Member Brian Rappaport, CEO, Quan During a time where disruption is necessary, what brands do you think have successfully taken up the charge of disrupting the status quo? I personally love what Babe Wines has done during the past few months between partnering with Bumble and offering free moving services to those who have…
Read MoreWho are leaders that are inspiring you to be brave during this time?
From Member Deborah Stambaugh, Head of Strategic Marketing, Samsung Ads Leaders are those who lead within their organization by inspiring others, offering support and embracing challenges especially during times of uncertainty. For me, our very own Cathy Oh, Global Head of Marketing & Analytics, at Samsung Ads, is among the many women who embody that…
Read MoreDefining Bravery in Advertising with Marc Charles, VP, Momentum
From Member Marc Charles is VP, Group Director at Momentum Worldwide. During his 12+ years at Momentum, Marc has held leadership positions on key accounts including Verizon, Porsche, Bentley, American Express and Coca-Cola. Throughout his career, his focus on creating disruptive omni-channel campaigns has consistently driven business results and brand equity. How do you define…
Read MoreBravery in Advertising – What Does It Look Like in 2020 from Bevan Mahaney, CD, GREY West
From Member Bevan Mahaney, Creative Director, Grey West How do you define bravery in advertising? Bravery comes long before the work is made. It starts by speaking up and having difficult conversations in the rooms where ideas are shared and discussed. Bravery is pushing for inclusivity and representation and not settling for less because it’s…
Read MoreConnecting with Customers During Covid Doesn’t Have to be Virtually Impossible
By Nicole Kaplan, SVP, Group Director, Momentum Worldwide Before COVID-19, there was a shift in how marketers talked about B2B, recognizing the best approach was to humanize efforts and that businesspeople are people, too. Appealing to their personal interests and needs led to customers connecting further with a brand. Some examples include two of the most popular CES booths from the past two years: The American Express Magic Show allowing attendees to take a short,…
Read MoreSoon There Will No Such Thing As An Advertising Career Without A Technical Background; SmartyAds on Talent
Ivan Guzenko, CEO, SmartyAds As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? The pandemic has given us an important lesson — one should constantly review and shift their business strategies and tactics in order to adapt to the ever-changing…
Read MoreTalking Talent with Pinterest
From Yolanda Lam, Global Head of Agency & Ads Partners, Pinterest As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? As an ex-agency executive myself, I believe whether agencies are going through successful or less successful periods, there needs to…
Read MoreFast Food On Demand: QSR's Quick-Change Pandemic Response
Original article can be found here. Fast Food On-Demand Every industry had to change fast in the face of the pandemic, but one could easily argue the fast food industry had to change the fastest. As “essential” businesses they had to go from on-site dining to on-demand service nearly overnight. The Advertising Club of NY and Kargo wanted…
Read MoreFind your talent, beyond just you.
By Kelly Peppers, CEO Colossal Media A global pandemic, failing economy, protests, looting, layoffs, pay cuts, furloughs, working remote, stressed out staff, PPP applications, and too many days of losses surpassing profits. All of this has shaken our business at Colossal Media. Over the past 16 years we have had enormous success: profiles in top-tier…
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