Member Insights
Year In Review: Looking Back At Out Of Home
From Member Brian Rappaport, CEO, Quan How have your priorities/goals shifted from the start of 2020? For us it’s about continuing to remind our clients why OOH can be a viable and measurable channel and utilizing real time data and audience metrics to prove that. In the beginning of 2020 we hadn’t gone through a Global…
Read MoreCyber – it’s not just for Monday anymore
From Members Rosie D’Amato, Manager Publisher Partnerships, Kargo and Katherine Richter, Manager Publisher Partnerships, Kargo This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to their cash than spend it—making every purchase a little more precious. We saw this…
Read MoreInfluencer Impact on Holiday Retail
From Member James Myrick, SVP, Performance Marketing, BEN How do you think stores/brands will entice consumers on Black Friday this year? Influencer marketing will play a bigger role for stores and brands across verticals than ever before. With limitations on in-person filming for TV ad spots and a lack of large scale, in-person sales, brands…
Read MoreHoliday Retail Predicted To Skyrocket
From Member Evan Rutchik, US CRO at Ogury How do you think stores/brands will entice consumers on Black Friday this year? Black Friday Frenzy is already underway, with multiple brands promoting deals across the entire month. In order for brands to capture the attention of consumers on Black Friday, they will need to reach them…
Read MoreRetail Predictions: The Need For Brick and Mortar Remains
From AD Club Members Abbie Baehr, SVP, Group Director of Strategy, NA & Global Brands, Momentum Worldwide and Carly Johnson, Director of Strategy, NA, Momentum Worldwide How do you think stores/brands will entice consumers on Black Friday this year? Obviously, we anticipate mass discounts and deals, but for the brands and retailers who choose this…
Read MoreHappy Holiday Shopping!
From Our Members At Outfront Media Top of mind awareness is more important than ever and Outfront’s Midwest Marketing Director, Erin Brady breaks down e-commerce and OOH here. It’s a dynamic look at holiday shopping that is to come.
Read MoreLee Nadler shares advice on making a transition at this transformative time
From Lee Nadler, Chairman of The Board, The ADVERTISING Club & CMO, Tomo The pandemic has shown us the importance of being comfortable with the uncomfortable. To move forward with uncertainly. To adapt in new roles and ways of working. As we all go through different chapters in our careers, I hope it’s as reassuring…
Read MoreLooking towards 2021: 4 ways to take a customer-centric approach to advertising
By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted, unforeseen events occur, and we adapt. Even so, the changes that occurred this year were particularly significant. They touched all areas of our lives. It’s…
Read MoreLeading In Uncertain Times
Lessons from CMOs prepared for the Future The role of the chief marketing officer is more difficult than ever. ‘Business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than…
Read MoreAdClub: How to Navigate the Future of Travel
From Member Evan Rutchik, CRO, Ogury During the recent Advertising Club of New York webinar, Navigating the Future of Travel, I shared various travel trends and predictions which were identified based on Ogury’s unique, reliable mobile user and behavior data. Following the presentation, I was lucky enough to speak with Molly Battin, VP of Marketing…
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