Member Insights
Owning Big Cultural Moments
Big cultural moments like The Oscars or Grammys that would gather people around the living room have changed profoundly. The “Big Game”, the most iconic of them all, has historically been seen as parties around the TV.
Read MoreSuper Bowl LVI: The Biggest Ad Event of the Year
The Super Bowl presents two forms of entertainment: the annual championship game of the NFL and the most notable commercials. Hundreds of millions of viewers are likely to discuss the ads just as much as the highly-anticipated sporting event. Not to mention, almost 80% of Super Bowl LV viewers watched the game solely for the ads.
Read MoreBrand Strategy Going Into Super Bowl LVI
A common misstep for brands is when they fail to find out what people are already talking about on places like social. If you aren’t driving content with timely and topical insights – you’re missing an opportunity to create the types of ideas that pull on the levers that stimulate people to connect.
Read MoreThe Top 10 Advertising and Marketing Legal Issues to Watch for in 2022
2022 has the potential to be a major year for the advertising and marketing industry — new laws and guidance are going into effect, the Federal Trade Commission (FTC) is reviewing various guides, and new enforcement priorities have emerged.
Read MoreHow digital out-of-home can meet the data privacy moment
Apple’s iOS 14.5 privacy changes, which force apps to get explicit consent to track user behavior, tore through the ad tech ecosystem like a tornado. The privacy policy Apple calls App Tracking Transparency (ATT), coupled with the expansion of data privacy laws and Google’s upcoming elimination of third-party cookies (though not until 2023) has forced advertisers used to one-to-one targeting to reassess their data practices. It’s even caused many to wonder whether adtech – and the many businesses dependent on one-to-one targeting using cookies or mobile advertising IDs for user acquisition and engagement – will crumble in an era focused on consumer consent.
Read MoreNFTs, Hybrid Commerce, and More for Advertising in an Unpredictable and Complicated Reality
NFTs are new tools in the marketing technology stack for brands to use to reaffirm loyalty and amplify cultural impact. Brands ceding control to consumers has been one of the fundamental tenets of digital marketing. NFTs promise to accelerate and amplify consumer control with the ability for consumers to take authentic and documented ownership of the brands they love.
Read MorePolitical Spending Poised to Drive CTV Ad Spend Ahead of U.S. Midterms
While COVID-19 will be a lingering source of uncertainty, it shouldn’t be considered the defining factor in the growth of connected TV (CTV) specifically. It’s true the pandemic disrupted the advertising industry as a whole — including an initial significant downshift in advertising and reduced media spending followed by ~15.6% growth in 2021. Predictions for 2022, however, suggest a return to pre-pandemic levels of spending, and the opportunities for savvy marketers to harness the advantages CTV offers make it a prime candidate for that spending.
Read MorePandemic Accelerates Tech Adoption Among Consumers: How Retailers Are Keeping Up
Metaverse, NFT, AI, VR, crypto, these once seemingly farfetched tech concept are ubiquitous in this year’s CES, taking place in Vegas and attended by thousands of attendees all over the world from the comfort of their homes. If you are still skeptical about virtual reality, this is your cue to take a moment and realize, you are already in it.
Read More4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives
4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives From Julia Lombardo, Vistar Media
Read MoreFive Actionable Takeaways for Combining your DEI Efforts with Learning and Development
Diversity, equity and inclusion are words we are hearing much more often these days, and cultivating a culture of DEI to recruit and retain talent is a challenge many organizations are facing, especially during The Great Resignation. Let’s break this down to think about what DEI means in a simple
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