Member Insights

Throughout our ten-year partnership in advertising, we have found ourselves talking a lot about leadership. And, for as much as the conversations have changed, they, in a way, have also stayed the same. What’s stayed the same is what we look for in a leader—what’s changed is our understanding of why those qualities resonate with us.

Throughout our ten-year partnership in advertising, we have found ourselves talking a lot about leadership. And, for as much as the conversations have changed, they, in a way, have also stayed the same. What’s stayed the same is what we look for in a leader—what’s changed is our understanding of why those qualities resonate with us.

Synopsis: America is facing a crisis: women unemployment. Companies must find ways to support women and address the barriers surrounding their departure. 

Rapport launched its first Mentorship Program in April 2020. The program was created with the intention of encouraging growth amongst employees and building cross-office relationships throughout Rapport US. The Rapport leadership team listened to their employees and learned there was a need for additional guidance around professional development.

BEN is a data driven company, and data points are our currency. To that end, we in HR are committed to performing regular audits, compiling data, and presenting results to executive leadership, including the CEO.  These audits keep us honest, limit assumption-based decision making, and help us achieve our continual goal of gender equality and representation.

As we honor Women’s History Month and celebrate the achievements of women around the world, let’s consider how we will act as leaders and allies to achieve a more empowered and inclusive future for all. There has never been a better time to put equity at the core of our business. So how do we do that?

With the Super Bowl in the books, we close another incredibly successful NFL season. Annually, 100 million viewers tune in for the Super Bowl – and in America today no other event creates that much attention. In fact, in modern television history, no other television event has topped the Super Bowl each year. What’s more, the experience is live and in the moment with viewers focused on the same content, from the play on the field to the ads aired during the game, at the exact same time.

Every year Meta’s Creative Shop looks at campaigns from around the globe that broke through on Facebook, Instagram and our other platforms and releases The Creative Forecast, an exploration of creative trends for the future driven by cultural shifts. What we saw in our most recent look at high-performing ad creative was an inflection point: Powerful influences—from activism to the pandemic—changed culture in profound ways and led people to push brands to be more aware, personal, and participatory.

Few sporting events excite an audience, quite like the Super Bowl. Consistently ranked amongst the most-watched games worldwide, 2021’s Super Bowl LV drew an audience of over 91 million viewers.

What goes into putting together a “most talked about” super bowl ad?

A great strategy.
A great idea.
A great client that trusts their gut.
A great client that trusts their gut.
A great client that trusts their gut.