Member Insights

As a data strategist my job is to understand how people perceive and relate to brands and culture. As a member of the queer community, annually I find myself as both advertiser and target audience during Pride.

My best advice to brands is to not be swayed by public reactions and stand firm with the community. I think what stings more in times of uncertainty—more than the rainbow logo timer that is set June 1 and ends July 1—is backing down from good ideas and intersectional opportunities. I have heard anecdotes from many creatives in the industry about amazing ideas, and even opportunities for positive representation, that were never executed because of fear of bad PR or backlash.

Around the world, Pride is celebrated in June to empower and amplify the LGBTQI+ community through parades, parties, protests, and marches, deriving from the Stonewall Riots in NYC. Cut to fifty-plus Prides later, we are seeing more companies showing their support for the LGBTQI+ community by incorporating Pride colors into their products, rainbow logos on social media, and sponsoring Pride events, jumping on the rainbow train, so to speak. 

Guinto spent the early part of her career with ad platform Jun Group, where she started as an account coordinator. Over the course of six years, she worked her way up the ranks, eventually taking the helm as director of creative strategy. In this role, she worked with major clients including McDonald’s and Fendi to design digital ad experiences. Guinto also led creative strategy for Jun Group’s two sister companies, mobile marketing platform HyprMX Mobile and digital consulting and data management firm APG, before taking on her current role at the dating app startup S’More.

The PGA is launching the PGA Jr. League Safari Par-Tee mobile app today, available for free download. Designed as an interactive mobile game, the PGA Jr. League app allows kids and families to collaboratively play golf as adorable animal avatars while transforming their own setting into the imaginative Adventure Park Golf Course.

If you’ve been in or around advertising for the past four decades, you’ve probably heard the name Rishad Tobaccowala. Throughout that time, he has served at the upper echelons of Publicis Groupe as chief strategist and growth officer and chairman of Digitas and Razorfish. Today, he is a speaker, teacher, advisor and author of Restoring the Soul of the Business: Staying Human in the Age of Data.

He is a trusted advisor to Publicis Groupe as well as executives at Fortune 500 and 100 companies and private equity organizations. And now he is the recipient of the Ad Club Industry Legend honor. Always the mentor, Tobaccowala shares some crucial advice for all of us.

I consider myself a human-centric business leader more than I do a marketer. But I think that’s what marketing is. It’s understanding what people need. And it’s creating propositions and programs and businesses that meet people’s needs. And when you meet people’s needs, you can create a business that’s healthy and growing.

Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a global scale.

In the early days of the pandemic, there was an unrelenting narrative of loss and return to what we had lost. This loss translated into our work lives where the focus was on how to get back to where we were before remote work remedies had become the new normal for agency employees.

Outfront considers the health and well-being of our employees in all that we do. We are still operating in a voluntary return to the office environment. We are seeing more folks back in offices, but we have left it to individual offices to determine what is best for their employees and work environment.