Creativity

In yesterday’s New York Times, advertising columnist Stuart Elliott highlighted how The One Club is “taking a step to reconsider the proliferation of ad industry honors” by discontinuing shows in a number of award categories and going back to its roots with one single show. Well, we think what they are doing is smart. For the past 50 years, the International ANDY Awards…

This post originally appeared in MRM’s SXSW blog. “Content is king.” This isn’t a new conversation, but now the smart brands are starting to figure out how to do it right, and the publishers are learning how to shift their model to stay relevant. What does it mean for brands and how is it changing…

We asked AD Club members to chime in on Twitter and live tweet their opinions of the Super Bowl ads during the game, using the hashtag #adclubsuperbowl. Here are the best tweets from the community. @emrgoldman (Emily Goldman): “What’s better? Steven Colbert, an eagle, and pistachios. Twice. Or David Beckham once? Hard decisions #adclubsuperbowl”  @HavasStratFarm (Havas…

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