The Club Insider
OOH:NOW Q&A: Elyssa Gray, Director, Head of Brand and Advertising, NA Cards, Citi
With our 8th Annual OOH:NOW Conference less than two days away, we wanted to ask our Brand Keynote speaker Elyssa Gray, Director, Head of Brand and Advertising, NA Cards, Citi on what…
Time Spent or Word of Mouth? Rethinking Metrics that Determine Ad Impact
by Andy Stevens, SVP, Research & Insights, Clear Channel Outdoor Americas Today’s advertisers are focused on how consumers spend time as a means to determine how to reach the right…
OOH:NOW Q&A: Ian Dallimore, Director Digital Innovation and Sales, Lamar Advertising
Next week is The AD Club’s 8th Annual OOH:NOW Conference, and for the inside scoop on the state of OOH today, we asked our OOH:NOW speaker Ian Dallimore, Director Digital Innovation and…
What You Missed At the Last ADTHINK — What’s Trending at the Intersection of Technology + Agencies + Brands + Publishers
Last week, The AD Club of NY, in partnership with REDBOOKS, invited some of our industry’s most interesting startups to pitch their company to some of marketing’s brightest minds as part…
OOH:NOW Q&A: Cory Pearson of Haworth Media
In advance of our 8th Annual OOH:NOW Conference next week, we asked some of our speakers about their perspective on how we should be making the most of OOH and…
OUTFRONT MEDIA LAUNCHES “ON SMART MEDIA”
By: Outfront Media OUTFRONT ON Smart Media combines the visual impact of outdoor with the dynamism of digital smart billboards. Our new intelligent and connected inventory is transforming the way content…
You're Invited to The AD Club's 8th Annual Holiday Party on Dec. 3rd!
The AD Club Board of Directors invites you to kick-off your holidays at our last event of the season, the AD Club’s annual Holiday Party on December 3rd at 6pm.…
Vector Media Is Changing The Way Advertisers Are Looking at OOH
By: Vector Media Pay-per-click online ads may yield high click rates, but we all know half of those aren’t actually true impressions as much as they are computer-generated bots. A…
Ad Blocking Takes Center Stage
By Richard S. Eisert and Truan Savage Ad blocking software has long been a concern of agencies, marketers and publishers, but recent developments (particularly the expansion of ad blocking technology…