The Club Insider
Narrowing The AAPI Leadership Gap
Narrowing The AAPI Leadership Gap As an immigrant and coming from a management consulting background, I definitely had a clear perspective on what sort of environment I was looking for…
The Ever-Evolving TV Landscape
The Ever-Evolving TV Landscape I’m not one for predictions, but in terms of brand advertising, I do see a big shift in tonality coming. Hopefully, brands will move away from…
Bernice Chao Shares Her Perspective as an Asian American Marketer
Bernice Chao Shares Her Perspective as an Asian American Marketer I grew up 2nd generation, to parents who immigrated from Taiwan and I was taught to achieve success in America…
Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study
Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study For American women, the impact of COVID-19 has been profound, though the pandemic has not…
Industry Moving Forward: Media Planning To Account for Experiences
Industry Moving Forward: Media Planning To Account for Experiences When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands striving…
Measure Twice, Cut Once. Brand Strategy For A New World
Measure Twice, Cut Once. Brand Strategy For A New World Thoughts on an industry change over the year of COVID Unfortunately, my answer is that “it hasn’t evolved enough”. For…
How The Pandemic Has Changed Media From An Innovation Officer Perspective
How The Pandemic Has Changed Media From An Innovation Officer Perspective As an industry, we were forced into a moonshot challenge without even knowing it-how do we plan for the…
Ways The Advertising Industry Has Evolved in Covid Year One
Ways The Advertising Industry Has Evolved in Covid Year One Over the last year the advertising industry has become more aware, empathetic, and a little more inclusive. Many brands realized…
How The Advertising Industry Has Evolved One Year Later
How The Advertising Industry Has Evolved One Year Later It was a tough year to be an advertiser, to say the least. With closed borders, canceled international trade fairs, shows…