The Club Insider
Back-to-school in 3 Lessons
Back-to-school in 3 Lessons Consumers plan to spend a record amount on both school and college supplies this year. According to the NRF, consumers are expected to spend $849…
Grey: It’s Back-to-School Season: Marketers, Are You Ready?
It’s Back-to-School Season: Marketers, Are You Ready? As summer winds down, kids, parents, and teachers are winding up. Back-to-school season is upon us…but it’s looking a bit different this…
Back-to-School Insights from Momentum Worldwide
Back-to-School Insights from Momentum Worldwide With 15 years of industry experience, Matt leads digital communications strategy for Momentum US: delivering data-inspired, impact-driven experience planning across social and digital platforms. …
VMLY&R DSG Thought Leadership: Back-to-School
VMLY&R DSG Thought Leadership: Back-to-School To state the obvious, back-to-school (BTS) 2021 has been like no other. While start dates and mask-mandates and attendance has been unpredictable, what we could predict…
The ADVERTISING Club of New York Celebrates 125th Anniversary with a Time Capsule to be Sealed until 2046 and Announces Incoming Board of Directors
NEW YORK, July 28, 2021 (GLOBE NEWSWIRE) – The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 125th anniversary…
New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising
New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising Inclusiveness and diversity in advertising push brands past traditional assumptions about who their audience is and what they want. This…
Agency and Brand Magic of Embracing Intersectionality
Agency and Brand Magic of Embracing Intersectionality A good start is employee integration through volunteer work and charity contributions. Most companies don’t need to be convinced to plant trees or…
Not An Ordinary Sales Pitch
Not An Ordinary Sales Pitch The General Presentation Deck is perhaps the most important sales collateral for a media company…and the pandemic may have done away with it for good. The pandemic forced…
HEY BRANDS, WE ARE LGBTQ+ 24/7/365
HEY BRANDS, WE ARE LGBTQ+ 24/7/365 I love Pride month and everything it represents-visibility, representation, respect and a celebration of diversity. As a gay man, I have been fortunate to witness…
The Importance of Agency Culture to AAPI Visibility and Growth
The Importance of Agency Culture to AAPI Visibility and Growth From Member Deb Fong, Global Health Leadership, Strategic Health Initiatives at Omnicom I am fortunate to work in a sector…