The Club Insider
Gender Equality in 2022: An HR Perspective
BEN is a data driven company, and data points are our currency. To that end, we in HR are committed to performing regular audits, compiling data, and presenting results to…
Three Steps to Support Equity in our Industry
As we honor Women’s History Month and celebrate the achievements of women around the world, let’s consider how we will act as leaders and allies to achieve a more empowered…
Finding Your Audience: Premium Live Sports Deliver
With the Super Bowl in the books, we close another incredibly successful NFL season. Annually, 100 million viewers tune in for the Super Bowl – and in America today no…
Five Creative Behaviors That Will Shape Campaigns for Years to Come
Every year Meta’s Creative Shop looks at campaigns from around the globe that broke through on Facebook, Instagram and our other platforms and releases The Creative Forecast, an exploration of…
How Programmatic DOOH can help marketers reach consumers at key moments to capitalize on real-time events
Few sporting events excite an audience, quite like the Super Bowl. Consistently ranked amongst the most-watched games worldwide, 2021’s Super Bowl LV drew an audience of over 91 million viewers.
Key to Great Super Bowl Ads: The Client
What goes into putting together a “most talked about” super bowl ad? A great strategy. A great idea. A great client that trusts their gut. A great client that trusts…
Owning Big Cultural Moments
Big cultural moments like The Oscars or Grammys that would gather people around the living room have changed profoundly. The “Big Game”, the most iconic of them all, has historically…
Super Bowl LVI: The Biggest Ad Event of the Year
The Super Bowl presents two forms of entertainment: the annual championship game of the NFL and the most notable commercials. Hundreds of millions of viewers are likely to discuss the…
Brand Strategy Going Into Super Bowl LVI
A common misstep for brands is when they fail to find out what people are already talking about on places like social. If you aren’t driving content with timely and…
The Top 10 Advertising and Marketing Legal Issues to Watch for in 2022
2022 has the potential to be a major year for the advertising and marketing industry — new laws and guidance are going into effect, the Federal Trade Commission (FTC) is…