The Club Insider 

The Role of Brick and Mortar within Retail Media

While the adoption of online shopping continues to grow, the majority (92.6% in 2020) of grocery dollars are still spent in stores. We also recently conducted a survey of 1,000+…
Read More...

‘Ditch The Demos’ and Other Upfront Expectations

The TV industry is evolving from a single to multi-currency marketplace.  Throughout the year, we’ve seen indications of a growing appetite for new TV measurement solutions as agencies and programmers…
Read More...

Mental Health in the Ad Industry & Return to Office

I am pretty excited about returning and have been in the office about once a week. I derive so much energy from my colleagues! As the weeks and months go…
Read More...

How to Measure Impact as Audiences Shift to Streaming

First, Netflix announced that they’ll begin offering an ad-supported subscription tier. Then, both Peacock and Amazon emphasized virtual product placement offerings during their Newfronts presentations. As viewers continue to prefer…
Read More...

How can Brands Capitalize on Sustainability in our New Remote World?

When we talk about sustainable development in the context of business, we mean the company strives to achieve a balance in all aspects of its functioning: social, ecological and financial.…
Read More...

Q&A with Soyoung Kang, CMO, eos Products

I’m so proud to be part of an industry whose very existence is about creating change – changing minds, changing behaviors.  That means we have a great opportunity to create…
Read More...

Sports Betting: Where the Future Is Online

Although the U. S. Professional and Amateur Sports Protection Act of 1992 (PASPA) previously prohibited most states from legalizing sports betting, the Supreme Court found in 2018 that PASPA was…
Read More...

Sustainability in the Auto Vertical

Working at BEN for over 15 years, I’ve seen the evolution of our business as well as brands’ businesses and their missions. Through the years, there’s been an increased focus…
Read More...

On the Green Screen: How DOOH Can Help with Climate Change

As the global climate crisis continues, consumers are looking for brands that are more than just a well-intentional mission statement. They are looking for action. Just as offices and products…
Read More...

Drop Shots Lets Clients Watch Through a Photographer’s Viewfinder

Drop Shots is a remote workplace solution that allows clients to take part in and collaborate on photo shoots virtually and in real-time via a low-latency view through the lens of…
Read More...