The Club Insider
Hivestack appoints Hector Gonzalez as Chief Revenue Officer, US and LatAm
The leading independent digital out of home (DOOH) ad tech company will divide its business into two separate divisions “Hivestack Global” and “Hivestack US & LatAm” to drive growth across…
The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises
Synopsis: Find out how today’s brands can use DOOH to remain resilient and strategically advertise to Gen Z in an era of uncertainty.
Out of Home Reaches Back-to-School Shoppers Along a Changed Customer Journey
Back-to-school shopping looks different for 2022, with students fully returned to in-person learning amidst an economy gripped by inflation. Parents and guardians expect to spend more overall; at the same…
How TV Advertising Can Help Brands and Retailers Get Primed for Fall Sales
July 2022 marked a record-breaking year for Amazon’s annual Prime Day, with over 300 million items sold over a two-day period – a 20% increase over last year – translating…
Price, Value, Location, Context: Advertising Rules For Back To School
It’s no surprise that consumers are feeling the effects of inflation everywhere, from the grocery store to the gas pump, and well beyond. During periods of inflation consumers typically cut…
Get an A+ with DOOH Back-to-School Ads
Back-to-school brands have a pivotal opportunity to reconnect with students and parents nationwide with highly-visible, and captivating DOOH ads.
The Recent Evolution of Back-to-School Advertising
Schools everywhere continue to grapple with the pandemic’s impact, including running hybrid or online classrooms, handling safety concerns, and making sure students have the support they need to succeed.
Back To School Season With Inflation with Momentum Worldwide’s Commerce Lead
As we embark on the critical Back to School season for brands and retailers, it should not be lost on us how important and emotional this time of year is…
Five New Board Members Named; 2022 President’s Award Honorees Recognized
The ADVERTISING Club of New York, the industry's leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 126th anniversary this month. The anniversary coincides with…
Three Questions To Ask Before Entering Conversation Around Social Issues
When big social issues arise, I often hear both my colleagues and my clients ask the same thing: “What should we be doing or saying about this issue?” Excellent question.…