The Club Insider
UGG Uses Weather Triggers to Boost Purchase Intent for its New Collection
By Carlin Jessop, original post appears here. In today’s competitive marketing landscape, well-established brands are constantly searching for innovative ways to generate excitement and promote their new product launches,…
The SXM Media Culture Trends Report
Beyonce’s Renaissance. Bad Bunny’s epic tour. Kate Bush becoming a Gen Z icon. All of the world’s events are translated, contextualized, and celebrated through audio. It’s the proving ground for…
Tech Layoffs Will Prompt CMOs to Seek Agency Partners
According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1…
The State of Consumerism: Global Privacy & Fundamental Rights
Q&A with Matt Belanger, VP Director of Digital Communications Strategy, NA, Momentum Worldwide As years go on, technology becomes smarter. How is your agency/brand/clients utilizing technology such as social media…
Icons, Rockstars, & Innovators – Lynnwood Bibbens
Lynnwood Bibbens is a serial entrepreneur and the CEO & Founder of ReachTV. As CEO, Bibbens has taken a leadership role in identifying new markets and opportunities for the ReachTV…
Icons, Rockstars, & Innovators – Tessa Green
Tessa Green’s career trajectory is filled with purpose, intentionality, and passion. On the heels of a 7-year career in the Banking and Telecommunication industries, Tessa embarked on a career in…
Icons, Rockstars, & Innovators – Marc Strachan
Always thinking forward, and looking for new ideas, Marc Stephenson Strachan brings significant credentials to the Marketing & Advertising Industry. Marc is currently the CMO of the ADGILE Media Group,…
Icons, Rockstars, & Innovators – Neal Arthur
Neal Arthur is the CEO for Wieden+Kennedy. During his career, Neal has expanded Wieden’s portfolio of clients to include a broad and diverse roster of iconic brands. Under his leadership,…
Icons, Rockstars, & Innovators – Kenetta Bailey
Kenetta Bailey is Senior Vice President of Marketing for Clear Channel Outdoor Americas (CCOA). In her role, Kenetta takes the lead on crafting and telling the CCOA story. She’s responsible…
Icons, Rockstars, & Innovators – Jared Vail
Jared leads the analytics practice across Quigleys clients. Jared has worked in the advertising and technology space for the last 12 years on brands such as Comcast, Samsung, Bank of…