The Club Insider
Human Creativity vs. Artificial Intelligence: Is AI Your Partner or Problem?
By Onward Search Is your job at risk? If you’re a creative, copywriter, or designer learning about recent artificial intelligence (AI) advancements, this question must have crossed your mind. Of…
Creativity is Reclaiming Its Time as the Defining Factor of Campaign Success
By Marissa Bernstein, VP of Marketing, Vistar Media From the resurgence of the Old Spice Guy to the dynamic world of digital out-of-home advertising, creativity is reclaiming its role…
FRESH COAT — THE STORY BEHIND OUR SHOP REPAINT
Published on June 23, 2023 by Jewel Addy in Daily Grind,Love,Technique and Tradition With nearly 20 years on the wall, we’ve painted thousands of public art murals for media, commercial, and community-oriented clients. Occasionally,…
Addressing the Fragmentation of TV Advertising
By Daniel Church, originally appearing on ANA Here, there, and everywhere.” Originating from a 1960’s Beatles song, it’s a commonly used phrase describing a situation that is all over the place,…
Media Buying Best Practices for Agencies: Improving Financial Reporting
Media Buying Best Practices for Agencies: Improving Financial Reporting From giant billboards on the side of the freeway to pop up digital graphics on your favorite website, advertising is everywhere.…
Representation Matters: Horizon Exec, Others Get Fab For Outfront’s Pride Campaign
Originally posted on MediaPost by Joe Mandese @mp_joemandese As part of a public service and trade promotion effort tied to June’s Pride month, Outfront Media will feature some media agency execs…
Reaping the Benefits of a Diverse Workforce
America is a diverse country and grows even more diverse each decade. By 2040, ethnically diverse groups will constitute the majority. Marketers and brand leaders are coming to terms…
How Leaders Can Inspire Those Around Them
From Carly Johnson, VP, Group Director of Strategy, NA, Momentum Worldwide In this day and age, it takes a special kind of leader to rise above the challenges that…
Creativity at the Forefront of Data-Driven Campaigns: 3 Takeaways from IAB Canada’s Panel
As the world of digital out-of-home (DOOH) advertising continues to grow, the rise of ad tech in the space has driven tremendous advancements in the capabilities available to advertisers.…
Icon – Patrice Tanaka
Patrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur, co-founder of three award-winning, PR & Marketing agencies and the consultancy, Joyful Planet, focused…