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Read MoreCan Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH?
Originally Posted on ad exchanger by Anthony Vargas The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. To encourage more…
Read MoreA Celebration Of Hip Hop In Adland
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Read MoreThe ADVERTISING Club of New York Celebrates 127 Years of Serving the Ad Community
NEW YORK, July 26, 2023 (GLOBE NEWSWIRE) — Today, The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating its 127th anniversary, elevating nine new board members and presenting four President’s Awards. “The Ad Club continues to draw its strength from the exceptional and experienced individuals…
Read MoreSXM Media: The Advertiser’s Guide to the Holidays
There’s Snow Time Like the Present We’re currently at the peak of summertime. The sun’s a-blazin’, kids a-playin’, and your media budget is rampin’ up for the holiday season. So what better time to bring you everything you need to know to ensure this year’s campaign resonates and differentiates? No one knows your industry better…
Read MoreInside the Evolving Workplace: Leadership, Employee Expectations, and the New Hiring Landscape
Q&A with Courtney Branson, Head of People at Grocery TV What are the top three priorities for leaders? Employees? Leaders Sustainable Business: Building an effective and efficient company through clear performance expectations and focused goals instead of over-hiring or overwhelming their team. Team Growth: Investing in the company’s future through holistic training, feedback, and diverse…
Read MoreMedia Buying Best Practices for Agencies: Increasing Efficiency with Automation
In a previous blog, we looked at some of the challenges of media buying and financial reporting for marketing and creative agencies. This week, we take a look at how technology can make the whole process even more efficient. Manual Processes Makes Media Buying Slow Media buying is a complicated process with the potential for…
Read MoreChanges In Workplace Culture
Q&A with Natalie Traynham, SVP, Talent Attraction & Diversity Outreach, Momentum Worldwide What are the top three priorities for leaders? Creating an Enabling Environment: Empower your employees to thrive in a supportive and secure space and promote Diversity and Inclusion by fostering varied perspectives within your teams, for an environment of innovation and collaboration. Unlocking Growth…
Read MoreHuman Creativity vs. Artificial Intelligence: Is AI Your Partner or Problem?
By Onward Search Is your job at risk? If you’re a creative, copywriter, or designer learning about recent artificial intelligence (AI) advancements, this question must have crossed your mind. Of course, AI experts say not to worry. Yet, AI is already revolutionizing the creative industry and the world of work. We polled over 500 professionals,…
Read MoreCreativity is Reclaiming Its Time as the Defining Factor of Campaign Success
By Marissa Bernstein, VP of Marketing, Vistar Media From the resurgence of the Old Spice Guy to the dynamic world of digital out-of-home advertising, creativity is reclaiming its role in campaign success. The “Old Spice Guy” has stood as a behemoth in creative advertising over the last 15 years. After being introduced as maybe one of…
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