Posts by members
Updates in Streaming and CTV
Updates in Streaming & CTV In 2022, the TV industry unveiled bold, new consumer technologies – shoppable ads being one. What steps is your brand/agency taking to indulge in direct-to-consumer marketing trends? 1. As the shift towards CTV as a leading digital channel continues to gain momentum, brands are rethinking their ad spend strategies…
Read MoreTop 10 Creative Tips for Stunning Digital Out-Of-Home Ads
With competition for consumer attention at an all-time high, digital out-of-home (DOOH) media provides advertisers with a unique and effective way to engage with their audience in the real world as they move throughout their day. However, without proper attention paid to the creative aspect of this powerful ad medium, advertisers will struggle to fully catch peoples’…
Read MoreIcon – Donna Speciale
As President of U.S. Advertising Sales and Marketing at TelevisaUnivision, the world’s leading Spanish-language media and content company, Donna Speciale leads advertising sales and marketing across the company’s portfolio of broadcast, cable, digital, audio and live event platforms in the U.S. – including its renowned entertainment, news and sports properties as well as its ad-supported…
Read MoreRockstar – Alejandro Clabiorne
Alejandro Clabiorne is Mediahub’s EVP, Executive Director, New York, leading the growth, expansion, and culture of the agency’s flagship office. With more than 20 years’ experience managing client relationships and business strategy for companies including Omnicom Media Group, LVMH, and Carat, he has a passion for and commitment to building diverse, representative, and inclusive cultures.…
Read MoreIcon – Gonzalo Del Fa
As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural and diverse media and marketing efforts initiated by all GroupM agencies: EssenceMediacom, Wavemaker, and Mindshare. The goal of the division is to provide clients with a truly relevant and informative point of view of diverse audiences across the US,…
Read MoreRockstar – Maria Colon
“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” Maria Colon serves as the Vice President of Marketing and Customer Experience for De’Longhi North America. As a member of the NA Leadership team, she oversees the company’s strategic, omnichannel, and communication initiatives. Maria’s functional areas…
Read MoreIcon – Horacio Gavilan
“Well done is better than well said.” -Benjamin Franklin Horacio Gavilan is a non-profit strategist and executive with more than 30 years of experience in association management. He is currently the Executive Director of the Hispanic Marketing Council (formerly Association of Hispanic Advertising Agencies), the only national trade association representing the U.S. Hispanic market ecosystem.…
Read MoreRockstar – Alex Cuevas
“Al mal tiempo buena cara”- With bad weather, wear a happy face A people champion, Alex Cuevas is passionate about the entire employee experience and ensuring the road for talent within the advertising industry is equitable and inclusive at all levels. Alex currently serves as Senior Vice President, Director of Talent at BBDO North America…
Read MoreIcon – Nancy Reyes
Nancy is the CEO of TBWA\Chiat\Day NY, an award-winning creative agency based in New York. During the course of her 20+ year career in the marketing industry Nancy has partnered with dozens of companies to develop their brands, creating meaningful relationships with their customers to ultimately drive a more purposeful and profitable future. Nancy’s experience…
Read MoreInnovator – Eliza Yvette Esquivel
“Great acts are made up of small deeds.” – Lao Tzu Eliza Yvette Esquivel is a C-level consultant and global strategist who is currently CSO at Barbarian. She is passionate about helping brands grow by synchronizing data, insight, and breakthrough creative experiences. Eliza has 20 years of diverse experience, spanning both the client and agency…
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