Posts by members
Meet the 2023 Fellow – Fatima Chaudhry
Meet the Fellow — Fatima Chaudhry “Verily, with hardship comes ease” – Quran 94:6 Fatima is a dedicated business intelligence enthusiast with experience in performance analytics, business strategy & advertising technology solutions. She joined Initiative in 2019 and has since served as an analytics lead for clients across verticals including auto-retail, technology/software, pharmaceutical and retail.…
Read MoreTV Advertising Unwrapped: Your Guide to A Successful 2023 Holiday Season
‘Tis the season for advertisers to kickstart their holiday campaign planning, and with an estimated 1.328 trillion in holiday sales on the horizon for brands this year, the stakes are undeniably high. Yet, in the midst of fierce competition, fully capitalizing on this golden opportunity poses quite a challenge. To stay one step ahead of…
Read MoreAI for Creativity
AI Is Good For Creativity, Too Ask an advertiser where they are employing or plan to employ AI and the answer is “almost everywhere.” From crunching vast sets of data, optimizing messages, finding the best target audience and media placements and writing copy, AI is now an integral part of nearly every element of advertising.…
Read MoreGlobal Advertising Ecosystem
Q&A With Ryan Enoch, SVP of Strategy NY, Momentum Worldwide With a continuous rise of inflation – the advertising ecosystem is bound to have lasting effects. How has your brand or agency worked around this global issue, when it comes to ad spend and planning? We have seen shifts in where and how…
Read MoreBuilt to Last with 360° Sustainability
Built to Last with 360° Sustainability By Colossal Media In a business where our proudest hand-painted achievements are all ephemeral, it’s the relationship with our craft, our partners, and our neighborhoods that endures. While we’re reducing our carbon footprint, we’re strengthening community bonds and creating indelible memories. Colossal Media was founded on a rich artistic…
Read MoreIcon – Marc Pritchard
“My focus every day is on being as useful as possible with whomever I engage.” As top brand builder and P&G veteran for more than four decades, Marc Pritchard believes in the power of brands to be a force for growth through serving people with the best-performing products while being a force for good through…
Read MoreBLUR THE LINES AROUND YOU
From Guto Monteiro, Executive Creative Director, VMLY&R Chief operating officers are out of control. In this bustling ad agency landscape, we have so many departments, people in the most different roles, and intricate processes that it feels like we are not solving business problems anymore, but instead super elaborate crimes. Our org charts look…
Read MoreRockstar – Ashley Suarez Wood
“Life is so short you can’t waste even a day subscribing to what someone thinks you can do versus knowing what you can do” – Virgil Abloh Ashley Suarez Wood is an Associate Creative Director of Copy at MullenLowe LA. Her ad career started in Los Angeles where she worked as a commercial actor at…
Read MoreIcon – Daisy Exposito
“Only in multicultural America, advertising has the opportunity of speaking with so many voices.” Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners, is a luminary in Multicultural Communications who in 2018 was inducted into the Hall of Fame of American advertising. A voice for diversity and inclusion, and a pioneer in Multicultural Marketing,…
Read MoreInnovator – Isis Ruiz
Isis Ruiz was born in Puerto Rico and grew up in NYC. She studied History in Boston where she had an early career within the legal field. Isis moved to Miami 20 years ago and that’s when she landed in the Cruise and Travel industry working with: Carnival, Karisma Hotels, Norwegian, Oceania, Regent, American Queen…
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