Posts by members
Rising to the Challenge of Change
Q&A with Christine Shoaf, Chief Global Client Officer, Momentum Worldwide What new technologies and related skills has your company adapted most recently to address client needs? We have been using the sustainability tool TRACE on a global basis for a little over a year. We now have benchmarks for how the brand experiences we…
Read MoreMeet the 2023 Fellow – Claudene Roye
Meet the Fellow — Claudene Roye “Wherever life takes me that’s where I will go.” Claudene is currently a Marketing Analyst at JetBlue. In her role, she assesses, analyzes, tests and executes promotional campaigns. Additionally, Claudene undertakes a supplementary responsibility of evaluating the competitive landscape within the airline industry. This entails analyzing the promotional endeavors…
Read MoreMeet the 2023 Fellow – Kay Prince
Meet the Fellow — Kay Prince “Most great people have attained their greatest success just one step beyond their greatest failure.” — Napoleon Hill With 7 years of expertise in digital marketing across diverse sectors like adtech, martech, and fintech, I bring a proven history of catalyzing success for various businesses. My forte lies in…
Read MoreMeet the 2023 Fellow – LeAndra Langhorne
Meet the Fellow — LeAndra Langhorne “Never dilute your voice. I’m here for a reason and I have something to say, and that’s why they called me.”— Issa Rae LeAndra has always been obsessed with storytelling. So, she is proud to be a part of the creative team at McCann Worldgroup where she can combine…
Read MoreMeet the 2023 Fellow – Kristen Hsu
Meet the Fellow — Kristen Hsu “If my mind can concieve it and my heart can believe it, then I can achieve it.” – Muhammad Ali Kristen is an Associate Director on the Measurement Science team at Samba TV. Her role spans a diverse clientele encompassing agencies, brands, and publishers across various industries. Kristen translates…
Read MoreMeet the 2023 Fellow – Sofía Estay
Meet the Fellow — Sofía Estay “I belong everywhere I go, no matter where it is or who I’m with, as long as I never betray myself.”— Brené Brown Sofia Estay is a manager at Amazon Ads where she leads and develops a team of 8 Account Managers across top Consumer Healthcare accounts. She is…
Read MoreReady or Not, Here They Come
Is your organization ready for the social movement of our lives – The New Longevity? People now live longer, healthier lives and possess – and spend – more wealth than prior generations: · 35% of the U.S. population is 50+ (117 million); they are projected to grow to 132 million by 2030. · 75%…
Read MoreMeet the 2023 Fellow – Ashley DeLeon
Meet the Fellow — Ashley DeLeon “I really think a champion is defined not by their wins but by how they can recover when they fall.” – Serena Williams From Office Administrator at Dentsu to the role of Event Manager, Ashley has woven an inspiring professional journey. Elevating from orchestrating seamless office dynamics, she spearheaded…
Read MoreMeet the 2023 Fellow – Domenica D’Ottavio
Meet the Fellow — Domenica D’Ottavio “The happiness of your life depends upon the quality of your thoughts.” – Marcus Aurelius Domenica D’Ottavio is the Associate Director of Digital PR at Journey Further, where she brings an exceptional track record of creating and implementing cutting-edge PR strategies for a diverse clientele across industries. With a…
Read MoreMeet the 2023 Fellow – Jody-Ann Crooks
Meet the Fellow — Jody-Ann Crooks “The world is your catwalk, so just remember this when you’re out there.” — RuPaul A proud Jamaican native, Jody is a strategic out-of-the-box thinker dedicated to achieving brand goals and pushing innovation. She is currently a Group Account Supervisor at McCann Health New York, an IPG Health company.…
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