Posts by members
GPTs are Here. And They Work Better in Layers.
GPTs are Here. And They Work Better in Layers. By Tony Jones and Dom Heinrich, Instructors and CoFounders at Creative-AI.Academy We know ChatGPT as the main interface with AI that has taken the world by storm. But OpenAI has just rolled out its latest creation, GPTs. This new feature gives you more control of…
Read MoreReflecting on 2023
1. Reflecting on 2023 Trends: In 2023, Momentum Worldwide continued embracing digital innovation via human-centric approaches. While we recognize the importance of human interaction in retail, we also acknowledge the growing consumer preference for convenience and efficiency. Contrary to the notion of reducing self-checkout kiosks, we’ve observed a steady demand for them. Over 40% of…
Read MorePodcasting Predictions for New Year
The podcast advertising ecosystem will grow in new ways in 2024. According to the IAB, podcasting is one of the fastest growing digital channels, up 26% year over year. But the industry is still nascent. There’s a lot of opportunity next year to close the gap here, for both advertisers and for creators…
Read MoreImpact for Good – Brands that Move NY Invest Media Dollars in NY
Transit systems don’t just move people; they ensure the vitality of our cities. In fact, the growth of New York City — its business districts, neighborhoods, retail footprint — and the subway system are intrinsically linked. The same can be said for bus routes and the rail network; transit is ‘demand responsive’ and built to…
Read MoreCTV Ascends: Navigating the Future of Digital Advertising with Transparency
CTV Advantage Today and Tomorrow Connected TV (CTV) has not merely emerged; it has become the primary force reshaping how audiences interact with digital video content. As eMarketer’s 2023 forecasts reveal, over half of daily digital video consumption in the US now occurs on CTV, underscoring its role as the epicenter of the digital video…
Read MoreMeet the 2023 Fellow – Katie Wall
Meet the Fellow — Katie Wall “You must be prepared to work always without applause” – Ernest Hemingway KT Wall is a New York-based entrepreneurial brand marketer specializing in digital fluency, partner education, and breakthrough creative strategy. In her career spanning over 14 years, she has led high-impact and transformational digital programs for a diverse…
Read MoreAdopting a Short-term Marketing Strategy to Succeed in ‘24
From Peder Terjesen, Sales Director, Agency Partnerships, Alliant Amid an ever-changing marketing landscape facing financial uncertainty, shifting customer behaviors, and new regulations to follow, marketers must remain flexible without losing their brand identity. An uncertain outlook means that the traditional annual marketing roadmap doesn’t offer the same utility. Marketing in 2024 will require a…
Read MoreMeet the 2023 Fellow – Mel-Lisa Saunders
Meet the Fellow — Mel-Lisa Saunders “Success is, liking yourself, liking what you do, and liking how you do it.” –Maya Angelou Being a proud graduate of Baruch College in New York with multiple years of highly-dynamic experience in advertising, Mel-Lisa, a Jamaican born immigrant is emerging as a trailblazer in the industry. She’s worked…
Read MoreRising to the Challenge of Change
The advertising world as we know it is being challenged by forces in the industry and the world at a pace we’ve never seen before. From embracing new technologies and sustaining a healthy hybrid workforce, to meeting zero emission goals while tackling the day to day, how are companies adapting to keep their people, products,…
Read MoreAdapting to New Technologies to Address Client Needs
Maria Breza, VP, Data Platform Operations shares what new technologies and related skills SXM Media has adapted most recently to address client needs. Across the podcasting industry, measurement, especially around brand safety and suitability, remains a barrier to entry for more brands entering the space. One tool we’ve just launched is a first-to-market brand…
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