Posts by members

Innovator — Rema Vasan As Head of Global Gaming Business Marketing at TikTok, Rema Vasan is responsible for building innovative marketing solutions that enable the gaming industry to become TikTok fluent and wield the power of the platform to deliver against business goals. She is focused on helping brands develop strategies to engage with communities…

Icon — Raja Rajamannar Raja Rajamannar is chief marketing and communications officer for Mastercard and founding president of its healthcare business. He serves as a member of the company’s executive leadership team and management committee. Over the past decade, Raja has transformed Mastercard into one of the top 10 most valuable brands in the world.…

Rockstar — Ariba Jahan Ariba Jahan is a multi-disciplinary leader in product experience, focused on responsible technology and transformative business practices. As the Head of Transformation for North America at Anomaly, her work integrates digital product innovation with comprehensive brand experience, content strategy, and organizational development. She has been recognized as one of the Global…

Innovator — Christina Lu Christina is a marketing leader and strategy enthusiast. Currently the Senior Vice President of Strategy at Carat where she is a partner to clients, Dentsu media and media partners, Christina leverages critical and creative thinking across audience insights, cultural & societal shifts, media trends, business dynamics and technology developments to drive…

Icon — Bonnie Wan Bonnie Wan is reimagining the reach and role of strategy for brands as well as everyday people. As Head of Brand Strategy for Goodby Silverstein & Partners Bonnie’s leadership has earned GS&P the Cannes Grand Prix Lion in Creative Strategy; gold, silver and bronze Effies; a Grand Ogilvy; and ANA’s Grand…

In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers’ brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z. This comprehensive report features exclusive research findings complemented by insights…

    At the tail end of last year, IAB released key trends in digital advertising for 2024, among them being the need for greater innovation in cross-channel measurement tools. Advertisers and brand marketers have always needed some form of results to analyze and validate their investment, and to help guide future spend. However, in…

The Ad Club asked  member companies their  take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance”…

The Ad Club asked  member companies their  take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance”…