Posts by members

  Green marketing is becoming essential, not just a trend. As sustainability becomes a crucial factor in consumer decision-making, brands are under pressure to ensure their environmental efforts go beyond surface-level messaging. Consumers are no longer satisfied with ambiguous commitments, regulators are tightening sustainability requirements, and brands that fail to implement authentic eco-friendly strategies risk…

The retail media landscape has undergone a massive transformation in recent years, with US ad spending projected to reach $77 billion by 2028. A key driver of this growth is off-site media, which is expected to account for $14 billion, roughly 20% of total retail media budgets.  This shift toward off-site media stems from the…

Source: CookieYes Protecting consumer privacy and sensitive data has become a top priority in the digital age. The rise of digital tracking technologies has transformed the advertising industry, particularly in out-of-home (OOH) advertising. The General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States have…

Podcasting has long been a space for deep dives, niche communities, and cult-like fandoms and now, as female listenership continues to rise, more women are stepping into the spotlight and actively shaping the conversation. They’re building platforms that are intimate, unfiltered, and deeply resonant with audiences seeking real connection. Women are actively showing up as…

In the fast-evolving world of marketing, standing out isn’t just a luxury—it’s a necessity. Brands must leverage innovative strategies to capture consumer attention and drive conversions. As retail media evolves beyond traditional digital advertising, HSAD, LG’s in-house agency, is pioneering a data-driven approach that integrates creativity, technology, and consumer insights to create seamless, high-impact shopping…

 Celebrating International Women’s Day at Dstillery International Women’s Day is more than just a date on the calendar – it’s a time to recognize the achievements of women everywhere and keep pushing for progress. This year’s theme, “Women: NOW – Leading With Vision,” is a powerful reminder that women aren’t just shaping the future –…

This week, we’re diving back into AI—why? Because I had the opportunity to attend the Microsoft Accelerate Summit. And if I were to sum up Microsoft’s message, it’s about “Empowerment through Efficiency and Effectiveness.” Was “Anything Interesting?” Was it “All Intent?” Did it “Affirm Interest?” See what I’m doing here? Ha! The magic isn’t just…

In the fast-paced world of marketing and advertising, staying ahead isn’t just an option—it’s a mandate. At KEVANI, recognized as one of Inc.’s fastest-growing companies, our leadership approach combines insight, agility, and innovation to keep us at the forefront of the industry. Embrace the Art of Generous Listening: In a landscape where trends shift overnight,…

How AI Can Elevate—Not Replace—the Human Side of Marketing AI isn’t coming—it’s here, and it’s transforming marketing at an unprecedented pace. What began as a tool for automation has evolved into a force capable of decision-making, personalization and even fostering creative collaboration. As AI advances from generative to agentic capabilities, brands must navigate an important…

How Are You Incorporating AI & Machine Learning into AudioGO Today? At AudioGO, our goal is to simplify audio ad campaign creation and management while delivering maximum value to advertisers and even bringing new brands into the audio space for the first time. We’re leveraging AI and machine learning across several key features: Synthetic Voice…