Jeannine Shao Collins
Chief Client Officer, Kargo
Hiba Fatima Irshad
Director, Brand Partnerships, Gold House
Steven Moy
Founder & CEO, Moy and Halter
Patricia Ratulangi
VP Global Communications, Diversity & Inclusion/Corporate Social Responsibility, Nielsen
View VideoAs the media landscape continues to evolve, so will Asian media viewership-especially when you consider the diversity of the Asian American, Native Hawaiian and Pacific Islander (AANHPI) community. With AANHPI audiences spending equal time on TV screens and smartphones, engaging Asians in trusted news and media platforms, with representative stories told by familiar people, can deepen brand connections.
Join Nielsen and other industry experts on this webinar to explore:
- The unique media behaviors of the AANHPI community
- How to build trust through representative content and ads
- Successful brand engagement with AANHPI audiences