Take a look at the ANDY Awards through the eyes of Mark Tutssel! Follow him on Instagram at: @tutssel58 for more wonderful photos from Costa Rica!
2015 International ANDYs Award Jury Diaries: Mark Tutssel, Global Chief Creative Officer of Leo Burnett WW
by: Mark Tutssel
On route to the Andaz Peninsula Costa Rica. The first major creative awards show of 2015. Judged by some of the world’s best: DeCourcy, Greenberg, Keller, Graf, Byrne, Joshi, Nobay, Eastwood, Favat, Ortiz, Eriksson.
The first day of judging begins in sunny Costa Rica.
Day 1 begins with bottled courage. A reminder to a jury tasked with looking for the most innovative, creative and unforgettable work of the past year.
Advertising is subjective.
The Three Musketeers. End of day one.
The stage is set for Day 2. The calm before the storm.
A spotlight on the world’s bravest work.
Debbi Vandeven. Jury member.
Debbi Vandeven. Jury member.
“The Future’s Bright…”
Aussie Legends. My good friends Nobby and Matt.
Keller, Tutssel, Greenberg, Nobay
The ANDY Andaz VW Camper.
Day 3 comes to an end. Only the brave survive.
Day 4. The debate is about to begin
I leave you with this. Jury President Colleen DeCourcy used this inspirational quote — thank you, Dan Wieden — to remind us what we were there to reward: Bravery. We found the brave ideas by asking ourselves, “Who was prepared to fail?”