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Behavior Is Shifting. Measurement Is Not Yet Aligned.
Third-party cookies have not disappeared overnight, but their central role in digital advertising has steadily diminished. Browser restrictions, platform policy changes, regulatory pressures, and shifting advertiser behavior have collectively altered…
Black History Month | Innovator: Jason Dailey
As a Director, Head of Agency at Meta, Jason partners with agencies to help them navigate the changing digital landscape, drive growth, and deliver meaningful business outcomes for their clients.…
Black History Month | Icon: Fern E. Gillespie
Fern Gillespie’s career spans advertising, public relations, radio and journalism. For 18 years, at UniWorld Group, she specialized in leading, developing and executing diversity/CSR public relations campaigns for Kraft…