Board of Directors

As global media director at Digitas, Carl leads a department that has become one of the top buyers of digital media in the country, responsible for developing and executing the media, events, sponsorships, and partnerships that drive clients' acquisition and branding efforts. Carl also leads the Digital Marketing Group, overseeing all interactive marketing efforts from online advertising to emerging channels. His extensive background, specifically in the pharmaceutical category, includes work for Pfizer, Roche, AstraZeneca, Glaxo Wellcome, and Merck across many therapeutic segments and new product launches. Prior to joining Digitas, Carl was Executive Vice President, Director of Media Services at Wunderman. During his 16-year tenure there, Carl managed all direct response media activities for the company.