Board of Directors

Gerry Frascione is known for creating cultures that energize teams around a consistent set of values, driving client success through great work.  When joining BBDO Canada in 2001, he helped transform the agency to deliver extraordinarily high levels of client engagement, talent retention and industry recognition. This focus and passion led to his promotion, in 2006, as President and CEO of North America. His strengths are demonstrated in helping clients answer the challenges of media fragmentation by building on the network’s success and momentum around TotalWork, and overseeing and ensuring that agency teams have the tools, resources and support to generate TotalWork solutions that yield effective campaign results. His first 20 years in the industry included positions at Y&R on Procter & Gamble, at Leo Burnett on Kellogg’s and Cadbury, and at the Wolf Group, where his team quadrupled revenue in less than two years.