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Poll Archives

    GM has decided to discontinue the Pontiac line of cars - - do you agree?
    Yes
    60%
    No, they should've killed the Hummer line
    30%
    No, they should've done away with Saturn
    5%
    No, Saab should've been terminated
    5%
    Total votes: 20
    Did Domino's handle it's PR crisis correctly by responding to costumers via YouTube? http://adage.com/article?article_id=136086
    Yes
    57%
    No
    29%
    Undecided
    14%
    Total votes: 7
    NBC is asking $425,000 for a 30 second spot on ER's April 2nd, series finale - do you believe the price is reasonable?
    Yes
    43%
    No
    43%
    Depends on the ratings
    14%
    Total votes: 7
    What was the best superbowl ad of 2009?
    NBC Promotional AD "LMAO"
    20%
    Bud Light: "Office Meeting"
    20%
    E-Trade - Babies
    30%
    Doritos - "Snow Globe"
    20%
    Pepsi - "Forever Young"
    10%
    Total votes: 10
    What did you think of President Obama's Inaugural address?
    Historic
    81%
    Overhyped
    10%
    Indifferent
    10%
    Total votes: 21
    How do you plan on celebrating the New Year?
    Times Square!
    0%
    At a cocktail party with Friends
    80%
    In the comfort of my home
    20%
    Total votes: 5
    Do you agree with Governor Paterson's plan to place a 15% tax on non-diet versions of drinks to help close the budget deficit?
    Yes
    29%
    No
    71%
    Total votes: 7
    What should the retail industry do to increase revenue this holiday season?
    Promote incentive based discounts
    63%
    Increase advertisements
    0%
    Extend store hours
    13%
    Hope for the best
    25%
    Total votes: 8
    Will we still have a Big Three in Detroit by the end of 2009?
    Yes
    38%
    No
    62%
    Total votes: 13
    What will be the most popular Halloween costume this year?
    The Joker
    25%
    Sarah Palin
    63%
    Barack Obama
    0%
    Witch
    13%
    Nurse
    0%
    Total votes: 8
    How will the current economic conditions effect your holiday spending?
    I do not think it will have an effect, I plan on spending regardless of the conditions
    36%
    I plan on sticking to a budget
    36%
    I will only buy for immediate family
    18%
    No gifts this season, I will just be sending greeting cards
    9%
    Total votes: 11
    I get my advertising news from
    Print
    5%
    Online
    62%
    Both Equally
    33%
    From the Water Cooler
    0%
    Total votes: 21
    Mad Men will encourage advertising people in real life to
    Dress Better
    22%
    Drink Martinis
    33%
    Smoke Cigarettes
    11%
    Watch more television
    11%
    Increase efforts for diversity and advancement of women
    22%
    Total votes: 9
    My favorite Olympics ads are:
    Coca-Cola
    0%
    Adidas
    20%
    Obama
    20%
    McCain
    20%
    Nothing Super Bowl caliber
    40%
    Total votes: 5
    Sponsors who spent over $50mil to market around the '08 Olympics risk being linked to Human Rights abuses. What should they do?
    Nothing
    25%
    Keep ties, but make donations to Human Rights groups
    75%
    Drop out
    0%
    Total votes: 4
    Sarbannes Oxley procurement and compliance policies do not allow acceptence over $25. How do you gift clients?
    Donations to charity
    33%
    They still accept
    33%
    They pay their own way
    17%
    They don't come
    0%
    They can come if it's an AD Club luncheon where they can learn
    17%
    Total votes: 6
    Are gasoline prices affecting your travel plans this summer?
    Yes; I'm not planning to travel
    25%
    Somewhat; I'm staying closer to home instead of taking a longer trip
    25%
    No; I need to get away and will pay whatever extra cost to do so
    50%
    Total votes: 4
    With the dollar-euro exchange rate where it is, my summer vacation plans are
    Go to Europe anyway, you gotta live
    40%
    US vacation
    40%
    Stay home, gas is too expensive to even drive to the Hamptons
    20%
    Total votes: 5
    Now that Obama is the presumed nominee, which of the two presumed nominees will be better for the advertising industry?
    McCain
    23%
    Obama
    77%
    Total votes: 13
    Is "Green" just the latest marketing buzz word or will every brand need to "get in touch with it's green side" to be successful
    Yes, it's an essential responsibility we all need to adhere to and get on board with
    20%
    It depends; it should only be used if it makes inherent sense in relation to the brand
    80%
    No, the green movement doesn't have that much to do with a brand's success
    0%
    Total votes: 10
    Nina DeSesa's new book, Seducing the Boy's Club: How a Woman Can Triumph in a Male Workplace is
    Long overdue
    29%
    Helpful for younger women in the industry, it's too late for women 40+
    57%
    A true story about the inequality of women at the top of the industry
    14%
    Total votes: 7
    Is generated content
    A pain for advertisers to harness
    30%
    A must for advertisers to embrace
    40%
    A fad that will be replaced by somehing else
    10%
    Never as good as what the agencies create
    20%
    Total votes: 10
    Since most project that advertising spending will increase, which medium do you feel will have the best showing?
    Online
    73%
    TV
    0%
    Radio
    7%
    Print
    20%
    Direct Mail
    0%
    Total votes: 15
    How would you rate the Oscars this year?
    Good, solid show
    20%
    Jon Stewart made the show
    30%
    Same old Oscars, just a different year?
    35%
    I only watched the red carpet
    15%
    Total votes: 20
    Political advertising should only be allowed
    3 months before elections/primaries
    33%
    6 months before election/primaries
    50%
    9 months before elections/primaries
    0%
    12 months before elections/primaries
    0%
    More than 12 months before elections
    17%
    Total votes: 6
    What do you think of the return of the Apprentice?
    It's so 30 minutes ago
    45%
    It will be fun to see The Donald spar with the celebrity apprentices
    36%
    I don't watch reality TV
    18%
    Total votes: 22
    Are you done with your holiday shopping yet? Where did you do most of your shopping this year?
    Online
    45%
    In the shops
    45%
    Catalogs
    0%
    Homemade gifts
    0%
    I haven't started yet!
    9%
    Total votes: 11
    What agency leader would you most want to see on The Apprentice?
    Neil French
    0%
    Bob Greenberg
    18%
    John Wren
    0%
    Jim Stengel
    18%
    Alex Bogusky
    64%
    Total votes: 11
    Who is your favorite ANDY Instacritique Judge? Visit www.andyawards.com to view the judges.
    Alex Bogusky, Crispin, Porter + Bogusky
    11%
    Gerry Graf, TBWA/Chiat/Day
    11%
    Jose Molla, la comunidad
    11%
    Bob Scarpelli, DDB, Worldwide
    44%
    Mark Waites, Mother
    22%
    Total votes: 9
    What new Fall TV show is most likely to be cancelled
    Samantha Who
    10%
    Private Practice
    5%
    Cane
    15%
    Bionic Woman
    70%
    Total votes: 20
    At last week's ANA conference, survery results showed that 76% of marketers agree media/creative agencies should be rebundled.
    Agree
    88%
    Disagree
    13%
    Aren't sure
    0%
    Total votes: 8
    What was your favorite Advertising Week 2007 event?
    Kick-Off Luncheon: (PRODUCT) RED
    63%
    AOL AMP'd UP
    13%
    Yahoo! Billboard Live!
    0%
    Friars Club Roast
    13%
    Univision Wrap Party
    13%
    Total votes: 8
    What events will have the biggest impact on the industry for the next six months?
    Political
    36%
    Stock market
    43%
    Diversity
    21%
    Total votes: 14
    What did you do this summer?
    Stayed in the city
    55%
    Local vacation - Hamptons, Upstate, NJ
    9%
    Went to Disney World
    0%
    Left the country, despite the flight hassles
    36%
    Total votes: 11
    What about the I-Phone
    I was one of the first to get one
    28%
    I waited on line to get one
    0%
    I'm still on the wait list
    6%
    I'm happy with what I have, what's all the hype
    67%
    Total votes: 18
    What’s your favorite reality TV series?
    So you think you can dance
    23%
    Are you smarter than a fifth grader
    54%
    Singing bee
    23%
    America’s got talent
    0%
    Total votes: 13
    Where do you get your news from?
    Newspapers
    13%
    Radio
    13%
    TV
    16%
    Internet
    59%
    Total votes: 32
    McCafe brings with it the most expensive launch in Golden Arches history - - $100M across all media
    OVERKILL!
    80%
    Right on target :)
    20%
    Spend a little more...
    0%
    Total votes: 5
    The NYC Department of Health's latest anti-smoking ad features a young boy sobbing in a train station- did they go to far?
    No - it pulls at your heartstrings - they need to do that to get the point across
    67%
    Yes - The boy's tears were too real to be considered "acting"
    33%
    Total votes: 6
    Do you agree with the brands who dropped Michael Phelps from their ads?
    Yes - he is a role model
    38%
    No - it is being blown out of proportion
    63%
    Total votes: 16
    Will you be tuning in to the Superbowl this weekend for the game, the commercials or both?
    Game
    23%
    Commercials
    54%
    Both!
    23%
    Total votes: 13
    Does a 3 Million dollar Super Bowl Ad make sense in these economic times?
    No, it will send a wrong signal to employees, customers and steakholders
    44%
    Yes, the super bowl reaches the largest audience
    44%
    Unsure
    11%
    Total votes: 9
    The best holiday tune is...
    All I want for Christmas is You - Mariah Carey
    50%
    Santa Claus is Coming to Town - Bruce Springsteen
    33%
    The Chanukah Song - Adam Sandler
    0%
    Noel - Josh Groban
    17%
    Merry Christmas, Happy Holidays - N Sync
    0%
    Total votes: 6
    Should Caroline Kennedy assume Hillary Clinton's Senate seat if Clinton is named Secretary of State?
    Yes
    63%
    No
    13%
    Maybe
    25%
    Total votes: 8
    The day after Thanksgiving is a day for...
    Shopping
    43%
    Working
    14%
    Sleeping
    43%
    Eating leftovers!!
    0%
    Total votes: 7
    In the economy, what sector of business needs promotional marketing most?
    Financial
    31%
    Retail
    38%
    Pharmaceutical
    19%
    Alcohol
    0%
    B2B
    13%
    Total votes: 16
    At last week's ANA annual conference, Barack Obama was selected as AD Age's Marketer of the Year
    I agree
    25%
    I don't agree
    17%
    I think it's more about candidate of choice than best marketer
    58%
    Total votes: 12
    Who do you think is the better debater?
    Sarah Palin
    13%
    Joe Biden
    83%
    About the same
    4%
    Total votes: 23
    Tom Brady's knee injury will likely keep him out for the season, do the Patriots have a chance?
    No way, Brady carried the team!
    43%
    Of course! Belichick is a great coach, that's all the Pats need
    21%
    One player doesn't run the whole team, the season must go on
    0%
    Patriots who? Let's Go Giants!
    36%
    Total votes: 14
    The conventions are coming up
    I'm going to watch the Democrats
    33%
    I'm going to watch the Republicans
    11%
    I'm going to watch both
    33%
    I'd rather go to the movies
    22%
    Total votes: 9
    This season of Mad Men is...
    Better
    43%
    Worse
    29%
    The Same
    29%
    Total votes: 7
    What do you think will be the biggest blockbuster of the summer?
    Hancock
    0%
    The Dark Knight
    73%
    Wall-E
    9%
    Sex and the City
    18%
    Mamma Mia!
    0%
    Total votes: 11
    Have you seen any change in client budgets and spending over the past six months due to the economy?
    Yes
    79%
    No
    7%
    Too soon to tell
    14%
    Total votes: 14
    Industry analysts predict consolidation of agency holding companies such as IPG and Havas. In the next 12 months
    It will happen
    25%
    Four major holding companies are enough
    50%
    Not sure
    0%
    It won't happen
    0%
    Maybe not in 12 months but in 24 months
    25%
    Total votes: 4
    What will be the hottest summer TV Show?
    Return of Mad Men
    78%
    Return of The Closer
    11%
    Password with Regis Philbin
    11%
    Total votes: 9
    Is the downturn in the economy making CMO's more risk-adverse?
    Yes, it will have an affect on CMO's taking the safer, tried-and-true road when doing business and handling clients.
    17%
    No, business still requires taking chances, especially in an economic downturn when people are tightening purse strings.
    83%
    Total votes: 6
    Booz Allen Hamilton's study found that the importance of marketers direct relationship with publishers will grow by 2010
    Agree strongly
    0%
    Agree somewhat
    83%
    Not sure
    17%
    Disagree somewhat
    0%
    Disagree strongly
    0%
    Total votes: 6
    The media delivery channel that could be better leveraged is
    Radio
    20%
    Out of home
    30%
    Magazines
    10%
    Cinema
    30%
    In store
    10%
    Total votes: 10
    Who will be better for the advertising business, Clinton, Obama or McCain?
    Hillary
    5%
    Obama
    42%
    McCain
    21%
    Not sure
    32%
    Total votes: 19
    Do you think overall advertising spending will increase, decrease or stay the same in 2008?
    Increase
    65%
    Decrease
    12%
    Stay the same
    24%
    Total votes: 17
    Which was your favorite Superbowl commercial?
    Bud Light - Wine, Cheese
    25%
    Audi - Godfather
    17%
    E-Trade - Baby I
    25%
    Pepsi - Justin
    33%
    GoDaddy.com - Donika Patrick
    0%
    Total votes: 12
    My favorite digital community is
    FaceBook
    65%
    MySpace
    22%
    LinkedIn
    13%
    Total votes: 23
    What is your New Year's Resolution?
    Exercise
    57%
    Spend more time with family
    14%
    Diet
    29%
    Total votes: 14
    What medium is most over-rated?
    Print
    32%
    Broadcast
    37%
    Interactive
    16%
    Integrated
    16%
    Total votes: 19
    Other than US cities, what international city is leading creative innovation
    London
    57%
    Paris
    14%
    Sydney
    14%
    Capetown
    7%
    Shanghai
    7%
    Total votes: 14
    Other than New York City, what US city is leading creative innovation
    Minneapolis
    15%
    San Francisco
    58%
    Miami
    12%
    Chicago
    12%
    Detroit
    4%
    Total votes: 26
    Five years from now, the client's lead agency will be
    Media Agency
    0%
    Creative Agency
    10%
    Digital Agency
    90%
    Google
    0%
    Microsoft
    0%
    Total votes: 10
    What's your favorite classic book about advertising (written before 2000)?
    Jerry Della Femina
    13%
    George Lois
    13%
    David Ogilvy
    75%
    Total votes: 8
    What's your favorite book about advertising (written since 2000)?
    Donny Deutsch
    33%
    Pat Fallon
    50%
    Marion Salzman
    0%
    Phil Dusenberry
    17%
    Alan Rosenshine
    0%
    Total votes: 12
    What's your favorite TV show that features a lead character who works in advertising?
    Bewitched
    26%
    Who's the boss
    32%
    30 Something
    32%
    Desperate Housewives
    11%
    Total votes: 19
    What's your favorite movie this summer?
    Knocked up
    46%
    Harry Potter
    23%
    Hairspray
    15%
    I Now Pronounce You Chuck and Larry
    4%
    Sicko
    12%
    Total votes: 26
    What website do you visit everyday?
    Mediabistro.com
    13%
    Creativity.com
    3%
    Adrants.com
    16%
    Adweek.com
    32%
    Mediapost.com
    10%
    Adage.com
    26%
    Total votes: 31
    The new series Mad Men is about Madison Avenue agencies in the 1960s. Does it
    make advertising look glamorous
    40%
    make the industry look racist and irresponsible
    0%
    simply present a boring series
    20%
    simply present a fun series
    40%
    Total votes: 10

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