Organizations

The Ad Council

The Ad Council's mission is to identify a select number of public service issues and stimulate action on those issues through communication programs. The Ad Council's major activities include the production, distribution, promotion and evaluation of public service communications programs. The nation's top ad agencies do the creative work pro bono. Leading corporate executives lend their time and expertise, and the media generously donate millions of dollars worth of time and space for their messages.

Advertising Research Foundation

Originally founded by the ANA and the AAAA, the ARF is the only independent non-profit organization whose single purpose is to increase advertising and marketing effectiveness through the development and refinement of objective research tools and knowledge. Its combined membership represents more than 400 advertisers, ad agencies, research firms, media companies, educational institutions and international organizations.

Advertising Women of New York

AWNY is a leading professional organization of executive women in the communications industry in New York City. Its mission is to provide a forum for professional growth, serve as a catalyst for the enhancement and advancement of women in the industry and to promote philanthropic endeavors. Membership totals more than 1,000 professionals.

American Advertising Federation

The AAF, based in Washington, provides local advertising organizations with a national voice and national organizations with a local voice. Its purpose is to promote, protect and defend the broad interests of advertising at the local, state and national levels by monitoring and improving the legislative and social atmosphere of advertising. Its membership includes over 100 companies, over 200 ad clubs, with over 50,000 individual members, and more than 200 college chapters.

AAAA

The American Association of Advertising Agencies represents ad agencies. Membership is limited to serve only advertising agencies throughout the U.S.

New York American Marketing Association

Founded in 1931, the AMA is dedicated to advancing the art of marketing and providing information to marketing professionals. With 2,000 members, NY AMA provides a forum for marketing professionals, researchers, educators and students. The AMA sponsors the EFFIE Awards.

Art Directors Club

The Art Directors Club was established in 1920. Members of the Club are dedicated to developing and maintaining the highest standards in art direction and design. Creative membership includes: art directors, graphic designers, photographers and others in related professions. The Club sponsors the Art Directors Award Show as well as many exhibits year round.

Association of National Advertisers

Representing leaders in American industry, ANA members represent over 7,300 brands globally. Until this year the association was limited to advertisers only, but now is open to ad agencies as well.

American Business Media

Established in 1907, American Business Press is the industry association for business-to-business information providers including producers of magazines, CD-Roms, websites, trade shows and other ancillary products that build on the printed product.

Association of Independent Commercial Producers

Headquartered in New York, this association invites companies and individuals engaged in the business of producing television commercials to be members. Local chapters exist throughout the U.S.

Direct Marketing Association

Since 1917 the DMA has assisted direct marketers increasing their effectiveness and profitability. Their membership includes direct marketers from small business entrepreneurs to Fortune 100 companies.

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. 

Magazine Publishers of America

The MPA is the industry association for consumer magazines. Established in 1919, the MPA represents more than 200 US based publishing companies with more than 1,200 titles; more than 75 international companies; and more than 90 associate members providing services to the industry. MPA members benefit from government representation, promotion of the medium to the ad community and retail outlets, industry-specific information and research, access to professional development programs and networking amongst peers. MPA serves as sponsor of the Kelly Award for outstanding magazine print advertising.

New York New Media Association

Founded in 1994 to nurture the development of the new media industry. Membership has soared to 2,000 members representing the broadcast, publishing, web site development, design, music and investment services. Their mission is to serve the entrepreneur, creative and business professional and publicize the new media industry as it grows.

Outdoor Advertising Association of America

For over a century, the OAAA has been the united voice for the outdoor advertising industry. They promote advocacy of reasonable legislation, support of sales & marketing efforts and commitment to quality products. The OAAA offers Corporate membership and currently sponsors the OBIE Awards.

The One Club

Now in its third decade, this club is positioned as a sort of professional and spiritual asylum for people who care about the craft of advertising namely, art directors and copywriters. The Club sponsors the One Show and portfolio reviews for juniors.

Promotion Marketing Association of America

Established in 1911, the PMAA is a trade association representing the promotion-marketing industry. Its current membership of 700 companies includes; Fortune 500 companies, top promotion agencies, suppliers, law firms and academics. PMAA sponsors the Reggie Awards for best promotions of the year.

Public Relations Society of America

The PRSA provides a forum for addressing the issues facing the profession, and the resources for promoting the highest professional standards. The Society has 20,000 members representing business and industry, counseling firms, government, associations, hospitals, schools, professional services and non-profit organizations. The PRSA has 1114 chapters throughout the U.S. They also administer accreditation courses.

Radio Advertising Bureau

Since 1949 the RAB is a non-profit trade association dedicated to waving the banner for radio advertising. Members include over 5,000 radio stations. The RAB sponsors the Mercury Awards for best radio advertising.

Television Bureau of Advertising

A Trade association for America's broadcast television industry, the TVB provides a diverse variety of tools and resources to support its members and to help advertisers make the best use of local TV. Members include: broadcast groups, ad sales reps, and over 500 individual stations.